Call for Proposals
Social and cultural values, with specific attention to decision-making and behavior, have long been studied in consumer research. Much progress has been made over the past decades,
but much more remains to be learned as we consider values and their roles in the broadened contexts of the global marketplace in the digital age. Importantly, this pre-conference
event aims to be inclusive, welcoming consumer researchers studying a wide range of topics associated with social and cultural values using both qualitative and quantitative research
The pre-conference will feature both presentations and discussions. Our agenda is to have a provocative rountable discussion about what we know and where research on values is headed.
Preference will be give to proposals that integrate ideas from programmatic research (rather than individual study proposals). If justifiable, we will work to publish a book that
includes research discussed at the pre-conference event.