In recent years, consumer researchers and marketing scientists are beginning to recognize the important implications of habit processes for repeat purchase and consumption. The special issue
on the Habit-Driven Consumer for JACR will address the variety of ways in which habits impact consumer behavior.
The goal of the special issue is to bring current research streams on habits together in a single interdisciplinary outlet. In so doing, consumer researchers will be able to better understand,
evaluate, and criticize different accounts of habits, as well as explore potential overlap and divergences across accounts.
Eligible papers will report original research identifying the determinants, measurement, modeling, consequences, and/or mechanisms involved in habit performance. The reported research could
draw on multiple levels of analysis, ranging from micro-level neuropsychological processes, to specific consumer behaviors, to broader patterns of consumer consumption and purchase over time and
location, to macro-level approaches involving organizational patterns and structures. Papers might address person-specific variables (e.g., age, BMI) as well as key marketing variables (e.g.,
price, store layout, advertising) on habit development and use. Papers can incorporate a variety of methods and types of data, ranging from laboratory experimental approaches, experience-sampling
diary research, field experiments, and econometric models of purchase data. We also hope to receive submissions offering a normative perspective on topics such as preference-based versus
habit-based models of consumer choice.
Researchers interested in submitting to the special issue are invited to a 3-day conference on Catalina Island from August 25-28, 2016. To attend, submit a one-page description of your planned
JACR submission, along with the name of your institution, academic title and email address to Gigi Petrovich
by February 1, 2016.
Graduate students are also welcome to submit an abstract, and if selected, will be invited to present a poster at the conference. Submissions will be evaluated and successful participants
informed by March 1, 2016.
Submissions to the special issue will be accepted until October 1, 2016. Reviews will be conducted on a rolling basis. First round decisions on papers will be made by December 1, 2016. Final
revisions will be due prior to June 1, 2017. Authors who are concerned about the appropriateness of a topic for this special issue are encouraged send a 300 word abstract or an outline prior to
August 1, 2016 to Wendy Wood
, Aimee Drolet
. We will happily provide feedback.