The 2015 La Londe Conference on Marketing Communications and Consumer Behavior
June 2-5, 2015
La Londe les Maures (French Riviera)
Margaret C. Campbell
(University of Colorado at Boulder)
(The University of Sydney)
Professor Dan Ariely
(The Fuqua School of Business, Duke University)
This is an intimate conference with lots of interaction among interesting consumer researchers.
We invite the submission of papers providing theoretical or empirical advances in understanding and/or predicting consumer behavior. In addition to papers with a focus on consumers’
responses to marketing communications, we invite papers that provide contribution to understanding of all aspects of consumer behavior. All papers will be double-blind peer reviewed.
Deadline for paper submission: January 9, 2015
Notification to the authors: March 12, 2015
We call for original papers, written in English. Authors are free to subsequently publish their paper in any journal of their choice. A number of papers will be invited for publication
in a special issue of the Journal of Marketing Behavior
and a Best Paper Award will be announced
during the conference.
The conference is organized by the *Aix-Marseille Graduate School of Management* (Aix-Marseille University) with Dwight Merunka, Professor of Marketing, playing a key role. It takes place
in the Odalys resort situated 400 meters from the Mediterranean sea. Bring your swimming suit!
Further details on the conference website.
| Call for Papers