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Journal of Consumer Psychology (JCP)

Editor: Cornelia (Connie) Pechmann

The Journal of Consumer Psychology publishes articles that contribute both theoretically and empirically to an understanding of consumer judgment and behavior and the processes that underlie them. It is focused on consumer phenomena at both the intrapersonal and the interpersonal level. Areas of emphasis include, but are not restricted to, consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information processing, affective cognitive and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior. Most articles to be published are likely to report new empirical findings, obtained either in the laboratory or in field experiments, that contribute to existing theory in both consumer research and psychology. However, the results of survey research, correlational studies, and other methodological paradigms are welcomed to the extent that the findings obtained extend our current knowledge of current judgment and behavior. Theoretical and/or review articles that integrate existing bodies of research and that provide new insights into the underpinnings of consumer behavior and decision processes are also encouraged.

Cornelia (Connie) Pechmann Named JCP Editor

The publications committee of the Society for Consumer Psychology is pleased to announce that Cornelia (Connie) Pechmann will be the new editor of the Journal of Consumer Psychology. Connie will start processing new manuscripts on January 1, 2012. C.W. Park, who has served as editor since 2008, will continue processing revisions through June 30, 2012. After that date Connie will process all manuscripts. SCP wants to thank C.W. for his dedication and excellent service to JCP.

Connie Pechmann is Professor of Marketing at The Paul Merage School of Business, University of California, Irvine. She conducts controlled experiments to study policy-related issues about marketing communications. She has received seven grants amounting to $1.5 million dollars to study adolescents' response to pro- and anti-smoking ads and to smoking in films and television shows. In addition, she just received a grant from the U.S. National Institutes of Health for $.66 million to test virtual quit-smoking groups using twitter on mobile phones. Connie’s work appears in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Public Policy and Marketing, and American Journal of Public Health and it has been cited in the Wall Street Journal, New York Times, Washington Post, and USA Today. Her research has been presented to the U.S. Congress, the California State Legislature, the National Association of Attorneys' General, and the National Association of Theater Owners. She is a Top 50 Marketing Scholar and a Who’s Who in Economics. She received the Pollay Prize for Research in the Public Interest in 2009, and the Journal of Consumer Research best article award in 2005. She was the 2011 Transformative Consumer Research Conference co-chair, and the 2005 ACR conference co-chair. Connie has an M.S. in Psychology, an MBA, and a PhD in marketing management from Vanderbilt University.

2010-2011 Top 10 JCP Reviewers

Joseph Alba
Hans Baumgartner
Amitava Chattopadhyay
Chris A. Janiszewski
Jonah Berger
Darren Dahl
Shailendra Jain
Uzma Khan
Jennifer Escalas
Joan Meyers-Levy

Previous Years' Top Reviewers

 First NameLast NameAffiliationStateCountry
Cornelia (Connie)PechmannUniversity of CaliforniaCAUSA


 First NameLast NameAffiliationStateCountry
AradhnaKrishnaUniversity of MichiganMIUSA


 First NameLast NameAffiliationStateCountry
Michel TuanPhamColumbia UniversityNYUSA


 First NameLast NameAffiliationStateCountry
Joseph W.AlbaUniversity of FloridaFLUSA


 First NameLast NameAffiliationStateCountry
SiegfriedDewitteCatholic University of Leuven Belgium
JoelHuberDuke UniversityNCUSA
AmnaKirmaniUniversity of MarylandMDUSA
NaomiMandelArizona State UniversityAZUSA
Maureen Ann (Mimi)MorrinTemple UniversityPAUSA
AnirbanMukhopadhyayHong Kong University of Science and TechnologyKowloonHong Kong
StevePosavacVanderbilt UniversityTNUSA
PriyaRaghubirNew York UniversityNYUSA
RajRaghunathanUniversity of TexasTXUSA
MitaSujanTulane UniversityLAUSA
VanithaSwaminathanUniversity of PittsburghPAUSA
S. ChristianWheelerStanford UniversityCAUSA


PhotoFirst NameLast NameAffiliationStateCountry
JenniferArgoUniversity of AlbertaEdmontonCanada
PeterDarkeYork UniversityOntarioCanada
H. ShankerKrishnanIndiana UniversityINUSA
AparnaLabrooNorthwestern UniversityILUSA
TomMeyvisNew York UniversityNYUSA
VickiMorwitzNew York UniversityNYUSA
ManojThomasCornell UniversityNYUSA
MengZhangThe Chinese University of Hong Kong Hong Kong
Rui (Juliet)ZhuCheung Kong Graduate School of Business China


First NameLast NameTitleAffiliationCityStateCountry
RashmiAdavalAssociate ProfessorHong Kong Univ of Science & Technology (HKUST)KowloonHong KongChina
PankajAggarwalAssociate Professor of MarketingUniversity of Toronto at ScarboroughTorontoOntarioCanada
RohiniAhluwaliaProfessorUniversity of MinnesotaMinneapolisMNUSA
Chris TAllenProfessorUniversity of CincinnatiCincinnatiOHUSA
EduardoAndradeProfessorBrazilian School of Public and Business Administration (EBAPE), FGVRio de Janeiro Brazil
MichaelBaroneAssociate ProfessorUniversity of LouisvilleLouisvilleKYUSA
RajeevBatraProfessorUniveristy of MichiganAnn ArborMIUSA
HansBaumgartnerProfessorPennsylvania State UniversityUniversity ParkPAUSA
BillBeardenDistinguished Professor EmeritusUniversity of South CarolinaColumbiaSCUSA
JonahBergerAssistant ProfessorUniversity of PennsylvaniaPhiladelphiaPAUSA
James R.BettmanProfessorDuke UniversityDurhamNCUSA
DipayanBiswasAssociate ProfessorU South FloridaTampaFLUSA
SimonaBottiAssociate Professor of MarketingLondon Business SchoolLondon UK
S. AdamBraselAssociate ProfessorBoston CollegeChestnut HillMAUSA
MiguelBrendl Northwestern UniversityEvanstonILUSA
SusanBroniarczykProfessorUT Austin, Marketing DepartmentAustinTXUSA
MerrieBrucksProfessorUniversity of Arizona, Dept of MarketingTucsonAZUSA
SabrinaBruyneelAssistant ProfessorKU LeuvenLeuven Belgium
Robert E.BurnkrantProfessorThe Ohio State UniversityColumbusOHUSA
James E.BurroughsAssistant ProfessorUniversity of VirginiaCharlottesvilleVAUSA