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Consumer Psychology in the News

Date Source Description
February 6, 2013 NPR The IKEA effect: When labor leads to love

Michael I. Norton, Daniel Mochon, Dan Ariely, 2012
September 27, 2012 Various Can Supporting a Cause Decrease Donations and Happiness?: The Cause Marketing Paradox

Krishna, Aradhna, 2011
September 26, 2012 NPR Imagining Thin: Why Vanity Sizing Works

Aydinoglu, Nilufer and Aradhna Krishna, 2012
July 25, 2012 Multiple Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance-related consumption

Saad & Stenstrom, 2012
February 4, 2012 CNN 3 Keys to a Killer Superbowl Ad
July 18, 2011 The Toronto Star Romancing Consumers Has Its Drawbacks
July 29, 2011 The Financial Post When Loyalty Goes Bad...
Oct 1, 2009 Time The Luxury-Brand Effect: Should BMW Sell Ketchup?
Jan 27, 2008 New York Times Tightening the Alligator Belt