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ACP BOOK SERIES

Title Author / Editor Year Link
Communicating Sustainability for the Green Economy Lynn R. Kahle and Eda Gurel-Atay 2013
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, 2nd Edition L. J. Shrum 2012
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability Steven S. Posavac 2011
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge Rajeev Batra Punam, Punam Anand Keller, & Victor J. Strecher 2011
Virtual Social Identity and Consumer Behavior Natalie T. Wood & Michael R. Solomon 2009
Handbook of Brand Relationships Deborah J. MacInnis, C. Whan Park, & Joseph R. Priester 2009
Brick & Mortar Shopping in the 21st Century Tina Lowrey 2008
Creating Images and the Psychology of Marketing Communication Lynn R. Kahle & Chung-Hyun Kim 2006
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World Curtis P. Haugtvedt, Karen A. Machleit, & Richard Yalch 2005
Applying Social Cognition to Consumer-Focused Strategy Frank R. Kardes, Paul M. Herr, & Jacques Nantel 2005
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion L.J. Shrum 2004
Diversity in Advertising: Broadening the Scope of Research Directions Jerome D. Williams, Wei-Na Lee, & Curtis P. Haugtvedt 2004
Sports Marketing and the Psychology of Marketing Communications Lynn R. Kahle & Chris Riley 2003
Persuasive Imagery: A Consumer Response Perspective Linda M. Scott & Rajeev Batra 2003
Advertising and the World Wide Web David W. Schumann & Esther Thorson 1999
Social Marketing: Theoretical and Practical Perspectives Marvin E. Goldberg, Martin Fishbein, & Susan E. Middlestadt 1997
Values, Lifestyles and Psychographics Lynn R. Kahle &smp; Larry Chiagouris 1997
Measuring Advertising Effectiveness William D. Wells 1997
Integrated Communication: Synergy of Persuasive Voices Esther Thorson & Jeri Moore 1996
Attention, Attitude, and Affect in Response Advertising Eddie M. Clark, Timothy C. Brock, & David W. Stewart 1994
Global and Multi-National Advertising Basil G. Englis 1994
Brand Equity & Advertising: Advertising's Role in Building Strong Brands David A. Aaker & Alexander L. Biel 1993
Advertising Exposure, Memory, and Choice Andrew A. Mitchell 1993