The Society for Consumer Psychology (SCP) will be holding its Annual Winter Conference from March 4-6, 2021 at… your home/office! Yes, we’re going virtual for 2021!
The Society for Consumer Psychology conference provides opportunities for a high level of interaction among participants interested in consumer research and in advancing the discipline of consumer psychology in a global society.

We are happy to announce that registration is now open!
Registration fees are $59 for members and $25 for students. Please note that you must be an SCP member in order to register (annual memberships are $75 for faculty and $30 for students).
Please register as soon as possible, and make sure to do so before the conference begins on March 4! This is because there is a delay between registering via SCP and being transferred to the Whova platform. Since many conference events are live, you’ll want to be registered beforehand so you’re ready to log into Whova on the day of. If you register on or after March 4, there may be a delay in accessing the conference events.
Note that registration for the Doctoral Consortium ($15) will close on February 22nd, in order to facilitate planning; if you wish to participate in the consortium, please register early.

**Note: Automated registration confirmation emails are NOT being sent out at this time due to a technical issue; our apologies. When the issue is resolved, emails will be sent! In the meantime, all of the information that would be included in the confirmation email is available here. You can visit this link after you register to get the confirmation information.

CONFERENCE THEME: Behavioral Insights for Changing Climates
The world is changing rapidly and on many levels. We are seeing socio-cultural, political, demographic, economic, technological, health, and climate change. Protests and a pandemic have swept the globe; the planet is melting and burning; artificial intelligence and social media are increasingly prevalent.
These changes raise important and urgent questions for consumer psychologists, and answers to these questions have theoretical and practical relevance. How can we help consumers, managers, organizations, governments, and policymakers adjust to, cope with, and embrace these changes?

Submissions are now closed.

Read the Call for Papers and Submission Guidelines


The doctoral consortium will take place on Thursday March 4, 2021, from 10:00am - 2:30pm EST. Registration for the consortium ($15) will close on February 18, so please register soon! Details on the consortium theme and schedule are below.

The consortium is co-chaired by Adriana Samper (Arizona State University, and Ryan Elder (Brigham Young University, and is open to all doctoral students and postdoctoral fellows.

Navigating the New Normal: Insights for Conducting Research in an Evolving Landscape

Session 1: Welcome & Gaining Presentation Confidence through Improvisation

March 4, 10:00am-10:45am EST

Tips for academic presentations and classroom teaching, interactive session with breakout rooms and prizes.

Presenters: Ryan Elder, Adriana Samper and Jim Mourey

Session 2: Meet the Editors, 2021

March 4, 11:00am-12:00pm EST

Editor Panel from the Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing and Journal of Marketing Research discussing navigating research and submissions during the pandemic and beyond, with student Q&A.

Panelists: Lauren Block (JCP), Bernd Schmitt (JCR), Page Moreau (JM) and Mimi Morrin (JMR)

Session 3: Rigor and Relevance in Research

March 4, 12:15pm-1:15pm EST

Panel sharing advice for students on rigor and relevance in their own research and introducing the vision and goals of Responsible Research in Business and Management (RRBM), with student Q&A. Led by Stefano Puntoni.

Panelists: Kristin Diehl, Nina Mazar, Dave Reibstein and Uri Simonsohn

Session 4: Data Collection During the New Normal: Innovative Methodologies for Field and Consequential Contexts

March 4, 1:30pm-2:30pm EST

Panel on emerging data collection techniques (e.g., Web scraping/APIs, Facebook A/B Testing, Online Virtual Reality, Avenues for non-self-report data), with student Q&A.

Panelists: Dave Hardisty, Kelly Herd, and Karen Winterich


In the spirit of improving scientific enquiry, SCP 2021 will present a research-skills workshop, open to everyone from PhD students to junior professors to senior faculty. The workshop will take place on Thursday March 4, 2021, from 2:30pm-5:00pm EST, and will feature two sessions: one focused on theory and one focused on practice.

The theory session will feature Drs. Stijn van Osselaer, Janet Schwartz, and Oleg Urminsky covering topics such as exploratory research, generalizability, and construct validity. The practice session will feature Drs. Alice Moon, Tom Meyvis, and Gal Zauberman, covering topics such as pre-registration, power considerations, and stimuli.

The workshop is co-chaired by David Gal (University of Illinois at Chicago; and Stephen Spiller (UCLA;



Please join us for the amazing virtual social events below, organized by Tiffany Barnett White (University of Illinois at Urbana-Champagne; and Jim Mourey (DePaul University;

Opening Reception "Mixer"

Thursday March 4, 5:15pm-6:15pm EST

Join familiar friends and make new friends at our opening cocktail reception! Bring your favorite drink of choice, and be sure to submit a favorite cocktail recipe (or comfort food/dessert recipe) to share as part of our SCP@Home cookbook by clicking here:

Improv for Educators

Friday March 5, 10:00am-10:45am EST

Looking for ways to enliven your classroom, your lab meetings, or your life, in general? Come learn the basics of improv comedy and see how it can be used in the classroom with our very own Second City Conservatory alum, Jim Mourey!

Business Professor Bootcamp

Saturday March 6, 10:00am-10:30am EST

Has teaching on Zoom all year prevented you from closing those fitness rings and getting your steps in? Join us for a 30-minute fitness class designed specifically for busy business professors! No equipment necessary!

Closing Social: SCP's Got Talent

Saturday March 6, 5:15-6:15pm EST

Help us send off the first ever SCP@Home conference with a talent show starring our colleagues from around the world! Featuring live and recorded talents, this celebration of our community and its members is fun for the whole family and will raise money to support out-of-work artists and performers! You can find out more about participating in the talent show by clicking here:


LOOKING FORWARD TO SEEING YOU (and your living room) AT SCP 2021!
Your friendly hosts,
Sarah and Rod


SCP 2021 Organigram
Meet your team. :-)

Executive Team

Conference Co-Chairs:
Sarah Moore & Rod Duclos

Doctoral Consortium Co-Chairs:
Adriana Samper & Ryan Elder

Research-Skills Workshop Co-Chairs:
David Gal & Stephen Spiller

Social-Events Co-Chairs:
Tiffany Barnett White & Jim Mourey

User-Experience Co-Chairs:
Keith Wilcox & Ana Valenzuela

Associate Editors:
Adam Duhachek
Ashlee Humphreys
Cindy Chan
Claudia Townsend
Eesha Sharma
Jared Watson
Jordan Etkin
Kelly Herd
Michelle Weinberger
Miranda Goode
Noah Castelo
Wilson Bastos
Yael Zemack-Rugar

Program Committee

Abhijit Guha
Alix Barasch
Amit Bhattacharjee
Ana Babic-Rosario
Aner Sela
Anthony Salerno
Caleb Warren
Carlos Torelli
Cele Otnes
Chuck Howard
Daniella Kupor
Danielle Brick
Danit Ein-gar
Dave Hardisty
David Wooten
Derek Rucker
Echo Wan
Elise Chandon Ince
Emily Garbinsky
Evan Polman
Grant Packard
Hannah Chang
Hao Shen
Irene Scopelliti
Jenny Olson Anderson
Joey Hoegg
Johannes Boegershausen
Jonah Berger
Julio Sevilla
Kate White
Katherine Lafreniere
Kelley Gullo
Kirk Kristofferson
Lea Dunn
Leonard Lee
Liad Weiss
Lin Yang
Linda Hagen
Matthew Rocklage
Meng Zhu
Meyrav Shoham
Mike Barone
Nicole Mead
Noah Van Bergen
Phil Fernback
Ravi Mehta
Rebecca Walker Reczek
Rhiannon MacDonnell
Rosellina Ferraro
Ruth Pogacar
Ryan Hamilton
Ryan Rahinel
Sam Bond
Selin Atalay
Shankha Basu
Shelly Rathee
Shiri Melumad
Shirley Chen
Stephanie Tully
Stephen He
Tonya Bradford Williams
Xiaoyan Deng
Yann Cornil
Yuwei Jiang