The Society for Consumer Psychology (SCP) will be holding its Annual Winter Conference from March 4-6, 2021 at… your home/office! Yes, we’re going virtual for 2021!
The Society for Consumer Psychology conference provides opportunities for a high level of interaction among participants interested in consumer research and in advancing the discipline of consumer psychology in a global society.
We are seeking proposals for symposia, competitive papers, and working papers. We encourage a diverse set of submissions to represent and enrich consumer psychology. To this end, we welcome various ideas and methods. From traditional CB and BDT/JDM research to interpretive/CCT work, all creeds of high-quality research are invited. As much as possible, submissions should resonate with the conference theme (i.e., Behavioral Insights for Changing Climates) and consider the psychological dimensions of human behavior.  

We are happy to announce that registration is now open!
Registration fees are $59 for members and $25 for students. Please note that you must be an SCP member in order to register (annual memberships are $75 for faculty and $30 for students).
Please register as soon as possible, and make sure to do so before the conference begins on March 4! This is because there is a delay between registering via SCP and being transferred to the Whova platform. Since many conference events are live, you’ll want to be registered beforehand so you’re ready to log into Whova on the day of. If you register on or after March 4, there may be a delay in accessing the conference events.
Note that registration for the Doctoral Consortium ($15) will close on February 18, in order to facilitate planning; if you wish to participate in the consortium, please register early.

CONFERENCE THEME: Behavioral Insights for Changing Climates
The world is changing rapidly and on many levels. We are seeing socio-cultural, political, demographic, economic, technological, health, and climate change. Protests and a pandemic have swept the globe; the planet is melting and burning; artificial intelligence and social media are increasingly prevalent.
These changes raise important and urgent questions for consumer psychologists, and answers to these questions have theoretical and practical relevance. How can we help consumers, managers, organizations, governments, and policymakers adjust to, cope with, and embrace these changes?
We welcome submissions that provide insights on how to effect positive responses to this multitude of changes.
Depending on the volume of theme-related submissions received, we may create a dedicated conference track featuring symposia and competitive papers that are most relevant to the theme. Thus, submissions that highlight behavioral insights for changing climates will be given priority; however, we also welcome submissions that do not relate directly to the theme.
This will be SCP’s first virtual conference. While we would love to see you all in person, we are thrilled to offer an online conference and enable the sharing of research/ideas from wherever you are. In fact, going virtual will make sharing easier and more affordable. As such, we hope this medium will promote inclusiveness and diversity in presenters and attendees.
Plenary speakers and research presentations will be offered “live” (i.e., synchronously) to enable questions and discussion (see details for each submission category below). The doctoral consortium and “research skills” workshop will also be offered synchronously, though we may make some of these sessions available for viewing afterwards.
Submissions are now closed. Acceptance decisions will be sent out in December 2020.

Read the Call for Papers and Submission Guidelines

As in recent years, there will be a half-day doctoral consortium immediately before the main conference. The doctoral consortium will take place on
    Thursday March 4, 2021, from 10:00am - 2:30pm EST
. Registration for the consortium ($15) will close on February 18, so please register soon!.
During the consortium, you will get a chance to connect with fellow doctoral students from around the globe and learn and gather insights from established faculty in our field. The consortium will focus on Navigating the New Normal: Insights for Conducting Research in an Evolving Landscape.
From tips on presentation confidence, to insights from Editors on addressing research challenges during an ever-changing COVID era, to learning how best to conduct rigorous research and novel ways to collect data, the consortium is an incredibly valuable opportunity for doctoral students. Additional details will be announced closer to March!
The event will be co-chaired by Adriana Samper (Arizona State University, and Ryan Elder (Brigham Young University, and will be open to all doctoral students and postdoctoral fellows.
In the spirit of improving scientific enquiry, SCP 2021 will present a research-skills workshop, open to everyone from PhD students to junior professors to senior faculty. The workshop will take place on
    Thursday March 4, 2021, from 2:30pm - 5:00pm EST
, and will feature two sessions: one focused on theory and one focused on practice. Additional details will be announced closer to March!.
The workshop will be co-chaired by David Gal (University of Illinois at Chicago; and Stephen Spiller (UCLA;
Even though we’ll all be digital (virtual improv, anyone?), there will be some social events! Stay tuned for more info from Tiffany Barnett White (University of Illinois at Urbana-Champagne; and Jim Mourey (DePaul University;
The conference hotel is located… wherever you are!
LOOKING FORWARD TO SEEING YOU (and your living room) AT SCP 2021!
Your friendly hosts,
Sarah and Rod


SCP 2021 Organigram
Meet your team. :-)

Executive Team

Conference Co-Chairs:
Sarah Moore & Rod Duclos

Doctoral Consortium Co-Chairs:
Adriana Samper & Ryan Elder

Research-Skills Workshop Co-Chairs:
David Gal & Stephen Spiller

Social-Events Co-Chairs:
Tiffany Barnett White & Jim Mourey

User-Experience Co-Chairs:
Keith Wilcox & Ana Valenzuela

Associate Editors:
Adam Duhachek
Ashlee Humphreys
Cindy Chan
Claudia Townsend
Eesha Sharma
Jared Watson
Jordan Etkin
Kelly Herd
Michelle Weinberger
Miranda Goode
Noah Castelo
Wilson Bastos
Yael Zemack-Rugar

Program Committee

Abhijit Guha
Alix Barasch
Amit Bhattacharjee
Ana Babic-Rosario
Aner Sela
Anthony Salerno
Caleb Warren
Carlos Torelli
Cele Otnes
Chuck Howard
Daniella Kupor
Danielle Brick
Danit Ein-gar
Dave Hardisty
David Wooten
Derek Rucker
Echo Wan
Elise Chandon Ince
Emily Garbinsky
Evan Polman
Grant Packard
Hannah Chang
Hao Shen
Irene Scopelliti
Jenny Olson Anderson
Joey Hoegg
Johannes Boegershausen
Jonah Berger
Julio Sevilla
Kate White
Katherine Lafreniere
Kelley Gullo
Kirk Kristofferson
Lea Dunn
Leonard Lee
Liad Weiss
Lin Yang
Linda Hagen
Matthew Rocklage
Meng Zhu
Meyrav Shoham
Mike Barone
Nicole Mead
Noah Van Bergen
Phil Fernback
Ravi Mehta
Rebecca Walker Reczek
Rhiannon MacDonnell
Rosellina Ferraro
Ruth Pogacar
Ryan Hamilton
Ryan Rahinel
Sam Bond
Selin Atalay
Shankha Basu
Shelly Rathee
Shiri Melumad
Shirley Chen
Stephanie Tully
Stephen He
Tonya Bradford Williams
Xiaoyan Deng
Yann Cornil
Yuwei Jiang