The Society for Consumer Psychology (SCP) will be holding its Annual Winter Conference from March 4-6, 2021 at… your home/office! Yes, we’re going virtual for 2021!
 
The Society for Consumer Psychology conference provides opportunities for a high level of interaction among participants interested in consumer research and in advancing the discipline of consumer psychology in a global society.
 
We are seeking proposals for symposia, competitive papers, and working papers. We encourage a diverse set of submissions to represent and enrich consumer psychology. To this end, we welcome various ideas and methods. From traditional CB and BDT/JDM research to interpretive/CCT work, all creeds of high-quality research are invited. As much as possible, submissions should resonate with the conference theme (i.e., Behavioral Insights for Changing Climates) and consider the psychological dimensions of human behavior.  
 
CONFERENCE THEME: Behavioral Insights for Changing Climates
 
The world is changing rapidly and on many levels. We are seeing socio-cultural, political, demographic, economic, technological, health, and climate change. Protests and a pandemic have swept the globe; the planet is melting and burning; artificial intelligence and social media are increasingly prevalent.
 
These changes raise important and urgent questions for consumer psychologists, and answers to these questions have theoretical and practical relevance. How can we help consumers, managers, organizations, governments, and policymakers adjust to, cope with, and embrace these changes?
 
We welcome submissions that provide insights on how to effect positive responses to this multitude of changes.
 
Depending on the volume of theme-related submissions received, we may create a dedicated conference track featuring symposia and competitive papers that are most relevant to the theme. Thus, submissions that highlight behavioral insights for changing climates will be given priority; however, we also welcome submissions that do not relate directly to the theme.
 
CONFERENCE VENUE: Virtual
 
This will be SCP’s first virtual conference. While we would love to see you all in person, we are thrilled to offer an online conference and enable the sharing of research/ideas from wherever you are. In fact, going virtual will make sharing easier and more affordable. As such, we hope this medium will promote inclusiveness and diversity in presenters and attendees.
 
Plenary speakers and research presentations will be offered “live” (i.e., synchronously) to enable questions and discussion (see details for each submission category below). The doctoral consortium and “research skills” workshop will also be offered synchronously, though we may make some of these sessions available for viewing afterwards.
 
SUBMISSION GUIDELINES
 
There are three types of submissions:
1.     Symposia (a.k.a. Special Sessions)
2.     Competitive Papers
3.     Working Papers (a.k.a. Posters)
 
Further details for each submission type are provided below.
 
Submissions in each category will be judged on the following criteria:
  • Quality of the research
  • Contribution to the field of consumer psychology
  • Fit with the conference theme (i.e., Behavioral Insights for Changing Climates)
  • Interest of the topic to SCP members
 
SUBMISSION DEADLINE
All symposia, competitive papers, and working papers are to be submitted via the submission website. Submissions may begin as early as Tuesday, July 14, 2020. The submission deadline (initially set for Friday, September 4) has been extended to 11:59pm (PST) on Friday, September 18, 2020. This gives authors an additional 2 weeks to finalize their proposals. We will send notification of acceptances in December 2020.
 
ADDITIONAL GUIDELINES
  1. A particular paper may be submitted to only one track.
  2. Any author may be listed as co-author on multiple submissions. However, no one may be listed as *presenter* on more than 2 submissions. This restriction is meant to encourage high-quality submissions and diversity among presenters.
  3. Presenters MUST be available to present on either of the two conference days (i.e., on both Friday, March 5 and Saturday, March 6).
  4. Published and/or forthcoming work shall NOT be submitted.
 
SYMPOSIA
Symposia (a.k.a. Special Sessions) focus on a specific area of research. The sessions will be 60 minutes in length and must include 3 papers and a moderator/discussant. Papers in a symposium should relate to one another closely, either by sharing similar theoretical or methodological bases or by approaching the same research question from different perspectives.
 
Symposium chairs are responsible for submitting all materials by the deadline and ensuring that all presenters (and the moderator) receive copies of each paper or presentation prior to the conference.
 
Because of the virtual format, a moderator is required for each symposium. Among other things, this individual will: introduce the session, keep presenters on time, transition from talk to talk, and scan questions coming from the audience and relay them to the presenters as appropriate. In short, the moderator will play an active role in facilitating the session.
 
A premium will be placed on the fit of symposium papers with one another (without being too broad), the novelty of the papers (i.e., those not presented at recent conferences), and each paper’s stage of completion.
 
Symposium proposals must include the following:
  • The title of the symposium.
  • A brief (<500 word) proposal describing the symposium’s objective, topics to be covered, likely audience, stage of completion of each paper, how the session contributes to the field of consumer psychology and, if relevant, how it fits with the conference theme.
  • The name, contact information, and affiliation of the symposium chair.
  • The name, contact information, and affiliation of the moderator (this may be the same person as the symposium chair, but does not have to be).
  • The title of each presentation, with a listing of the authors and their affiliations and contact information. For multi-author papers, please indicate the presenter.
  • A 75-100 word abstract of each presentation (for publication in the conference program).
  • A 750-1000 word extended abstract of each presentation (for evaluation by reviewers). Extended abstracts should include the number of studies completed, the study procedures, and summary statistics so that reviewers can judge the quality of the research.
 
The information above will be entered directly into the submission website. When submitting, you will also be asked to upload a separate document. This document must include all of the above information. It should also include references (JCP/APA style), as well as figures or tables that summarize the findings; figures/tables are not required, but are strongly encouraged. References and figures/tables are NOT included in the word count.
 
COMPETITIVE PAPERS
Competitive papers present completed work and address substantive, methodological, or theoretical topics in consumer psychology. We will be grouping 3 individual papers into 60-minute sessions. Authors will have 15 minutes to present their work and up to 5 minutes to answer questions.
 
We will provide moderators for competitive paper sessions. Among other things, the moderator will: introduce the session, keep presenters on time, transition from talk to talk, and scan questions coming from the audience and relay them to the presenters as appropriate.
 
Competitive paper submissions should include the following:
  • The title of the paper.
  • The name, contact information, and affiliation of the author(s). For multi-author papers, please indicate the presenter.
  • A 75-100 word abstract (for publication in the conference program).
  • A 750-1000 word extended abstract that summarizes the motivation, conceptualization, methodology, and major findings (for evaluation by reviewers). Extended abstracts should include the number of studies completed, the study procedures, and summary statistics so that reviewers can judge the quality of the research. Incomplete or vague abstracts in which the quality cannot be ascertained will be rejected.
 
The information above will be entered directly into the submission website. When submitting, you will also be asked to upload a separate document. This document must include all of the above information. It should also include references (JCP/APA style), as well as figures or tables that summarize the findings; figures/tables are not required, but are strongly encouraged. References and figures/tables are NOT included in the word count.
 
WORKING PAPERS
Working papers (a.k.a. Posters) report the results of research in its early stages. These projects typically present preliminary results but detail ongoing research on substantive, theoretical, or methodological aspects in consumer psychology. Though working papers are in the early stages, the quality of the research questions and the methodological rigor should be similar to those of competitive papers.
 
The exact format of working-paper presentations will be announced at a later date (but well ahead of the conference). We’re reviewing various options to maximize the experience of both presenters and audience members.
 
Once the review process is completed, top submissions will be grouped into sessions around one cohesive theme.
 
Working Paper submissions should include the following:
  • The title of the paper.
  • The name, contact information, and affiliation of the author(s). For multi-author papers, please indicate the presenter.
  • A 75-100 word short abstract (for publication in the conference program).
  • A 750-1000 word extended abstract that summarizes the motivation, conceptualization, methodology, and major findings (for evaluation by reviewers).
 
The information above will be entered directly into the submission website. When submitting, you will also be asked to upload a separate document. This document must include all of the above information. It should also include references (JCP/APA style), as well as figures or tables that summarize the findings; figures/tables are not required, but are strongly encouraged. References and figures/tables are NOT included in the word count.
 
DOCTORAL SYMPOSIUM
 
As in recent years, there will be a half-day doctoral symposium immediately before the main conference. The doctoral symposium will take place on Thursday morning (March 4, 2021).
 
The event will be co-chaired by Adriana Samper (Arizona State University, adriana.samper@asu.edu) and Ryan Elder (Brigham Young University, rselder@byu.edu) and will be open to all doctoral students and postdoctoral fellows. Relevant details will be announced separately.
 
RESEARCH-SKILLS WORKSHOP
 
In the spirit of improving scientific enquiry, SCP 2021 will present a research-skills workshop. The research-skills workshop will take place on Thursday afternoon (March 4, 2021).
 
We invite everyone from PhD students to junior professors to senior faculty to attend this workshop and benefit from the expertise of leading researchers in the field. The workshop will be co-chaired by David Gal (University of Illinois at Chicago; davidgal@uic.edu) and Stephen Spiller (UCLA; stephen.spiller@anderson.ucla.edu). Relevant details will be announced separately.
 
SOCIAL EVENTS
 
Even though we’ll all be digital (virtual improv, anyone?), there will be some social events! Stay tuned for more info from Tiffany Barnett White (University of Illinois at Urbana-Champagne; tbwhite@illinois.edu) and Jim Mourey (DePaul University; jmourey@depaul.edu).
 
HOTEL INFORMATION
 
The conference hotel is located… wherever you are!
 
 
LOOKING FORWARD TO SEEING YOU (and your living room) AT SCP 2021!
 
Your friendly hosts,
Sarah and Rod