JCP scholars have focused on cutting edge research at the intersection of inclusion, equity, marketing and consumption. For each JCP publication below, the authors have
put together a slide deck with key take-aways that can be adopted for in-class sessions.
Perceived Costs versus Actual Benefits of Demographic Self‐Disclosure in Online Support Groups
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Cornelia (Connie) Pechmann
Kelly Eunjung Yoon
Denis Trapido
Judith J. Prochaska
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Slides
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Activating Stereotypes with Brand Imagery: The Role of Political Identity
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Justin Angle (University of Montana)
Sokiente Dagogo-Jack (IPSOS)
Mark Forehand (University of Washington)
Andrew Perkins (Washington State University
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Slides
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The Great(er) Divide: Growing Gaps in Culture, Psychology, and Consumption in America
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Dalton Conley (Department of Sociology, Princeton University & NBER)
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Slides
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When Exposure to Out-Group Cues Elicits Perceived Threats: Insights from a Social Identity Perspective on Aspirational Advertising: Implicit Threats to Collective Self-Esteem and Strategies to Overcome Them
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Claudiu V. Dimofte, Ronald C. Goodstein, and Anne M. Brumbaugh
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Slides
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Consumer Vulnerability
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Ronald Paul Hill (American University)
Eesha Sharma (Dartmouth College)
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Slides
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Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts
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Martin Mende, Linda Court Salisbury, Gergana Y. Nenkov, and Maura L. Scott
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Slides
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Revisiting Gender Differences: What We Know and What Lies Ahead
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Meyers-Levy & Loken
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Slides
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Stigmatized-Identity Cues: Threats as Opportunities for Consumer Psychology
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David Wooten (University of Michigan)
Tracy Rank-Christman (University of Wisconsin - Milwaukee)
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Slides
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Stratification and Segmentation: Social Class in Consumer Behavior
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Shavitt, S., Jiang, D., & Cho
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Slides
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If you have published in JCP on any DEI-related topics that are not included here, we would love it if you could prepare a slide deck.
Please reference the detailed guidelines and
slide template.