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Teaching about DEI Topics with JCP Publications
Insights for the Classroom

JCP scholars have focused on cutting edge research at the intersection of inclusion, equity, marketing and consumption. For each JCP publication below, the authors have put together a slide deck with key take-aways that can be adopted for in-class sessions.


Perceived Costs versus Actual Benefits of Demographic Self‚ÄźDisclosure in Online Support Groups Cornelia (Connie) Pechmann
Kelly Eunjung Yoon
Denis Trapido
Judith J. Prochaska
Activating Stereotypes with Brand Imagery: The Role of Political Identity Justin Angle (University of Montana)
Sokiente Dagogo-Jack (IPSOS)
Mark Forehand (University of Washington)
Andrew Perkins (Washington State University
The Great(er) Divide: Growing Gaps in Culture, Psychology, and Consumption in America Dalton Conley (Department of Sociology, Princeton University & NBER) Slides
When Exposure to Out-Group Cues Elicits Perceived Threats: Insights from a Social Identity Perspective on Aspirational Advertising: Implicit Threats to Collective Self-Esteem and Strategies to Overcome Them Claudiu V. Dimofte, Ronald C. Goodstein, and Anne M. Brumbaugh Slides
Consumer Vulnerability Ronald Paul Hill (American University)
Eesha Sharma (Dartmouth College)
Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts Martin Mende, Linda Court Salisbury, Gergana Y. Nenkov, and Maura L. Scott Slides
Revisiting Gender Differences: What We Know and What Lies Ahead Meyers-Levy & Loken Slides
Stigmatized-Identity Cues: Threats as Opportunities for Consumer Psychology David Wooten (University of Michigan)
Tracy Rank-Christman (University of Wisconsin - Milwaukee)
Stratification and Segmentation: Social Class in Consumer Behavior Shavitt, S., Jiang, D., & Cho Slides

If you have published in JCP on any DEI-related topics that are not included here, we would love it if you could prepare a slide deck. Please reference the detailed guidelines and slide template.