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Journal of Consumer Psychology (JCP)

Anirban Mukhopadhyay
Priya Raghubir
Christian Wheeler

The Journal of Consumer Psychology publishes articles that contribute both theoretically and empirically to an understanding of consumer judgment and behavior and the processes that underlie them. It is focused on consumer phenomena at both the intrapersonal and the interpersonal level. Areas of emphasis include, but are not restricted to, consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information processing, affective cognitive and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior. Most articles to be published are likely to report new empirical findings, obtained either in the laboratory or in field experiments, that contribute to existing theory in both consumer research and psychology. However, the results of survey research, correlational studies, and other methodological paradigms are welcomed to the extent that the findings obtained extend our current knowledge of current judgment and behavior. Theoretical and/or review articles that integrate existing bodies of research and that provide new insights into the underpinnings of consumer behavior and decision processes are also encouraged.

Policy Change

The Journal of Consumer Psychology (JCP) is instituting a new policy regarding current editors publishing in JCP. Effective January 1, 2019, a new policy went into effect that allows current editors to submit their work to JCP for publication consideration.

The new policy provides for special review procedures for editor submissions. This policy is designed to ensure the anonymity of the editors, thereby eliminating potential favoritism in the review process. Below are the details of the new policy and procedures that have been instituted to handle submissions by current editors.

Special Review Procedures

  1. A special guest editor oversees any submission on which a current editor is an author. The special guest editor has sole responsibility for the entire review process, including the final decision on the papers.
  2. The special guest editor recruits an Associate Editor (not from the existing list of Associate Editors) and has access to the JCP Editorial Review Board (ERB) and ad hoc reviewer database for soliciting both Associate Editors and reviewers. These manuscripts are "firewalled" in terms of their accessibility by the editorial team.
  3. JCP will monitor the execution of this policy and reevaluate it in three years, at which time it will decide whether to continue or modify the policy.

The new policy will help attract highly qualified, research-active editors while maintaining the high standards and reputation of JCP.

Professor Connie Pechmann Appointed Inaugural Special Guest Editor

JCP is pleased to announce that Professor Connie Pechmann has agreed to serve as the first guest editor under the new editor publication policy. Professor Pechmann is Professor of Marketing in the Paul Merage School of Business at the University of California - Irvine. Connie served as editor of JCP from 2012 to 2015. She is a long-term member of the JCP ERB, and is one of the most respected and prolific scholars in our field. Her willingness to assume the special guest editor responsibilities will assist JCP in implementing this new policy.

Professor Pechmann assumed her responsibilities January 1, 2019. She has agreed to an initial three-year term. Sincerest of thanks to her for serving JCP in this important way!

Editor Team Selections for JCP

Anirban Mukhopadhyay (Editor-in-Chief) is Professor of Marketing and Associate Dean of Undergraduate Studies at the School of Business and Management, Hong Kong University of Science and Technology. His research examines the interplay between consumers’ lay beliefs, emotions, and self-regulatory decisions, and has been published in leading journals in Marketing, Psychology, Corporate Strategy, and Economics. He is currently Co-Editor of the Journal of Consumer Psychology, and has served as Associate Editor at the Journal of Marketing Research, Area Editor at the Journal of Consumer Psychology, and on the editorial review boards of the Journal of Consumer Research and the International Journal of Research in Marketing. He holds a PhD in Marketing from Columbia University, an MBA from the Indian Institute of Management Bangalore, and a B.Sc. (Hons.) from St. Stephen’s College, Delhi, and was previously on the faculty of the University of Michigan in Ann Arbor.

Priya Raghubir (Co-Editor) joined New York University Stern School of Business as a Professor of Marketing in July 2008. Prior to joining NYU Stern, Priya was on faculty at the Haas School of Business, University of California at Berkeley and at Hong Kong University of Science and Technology. Priya's research interests are in the areas of consumer psychology, including cognitive aspects of survey methodology, psychological aspects of prices and money; health risk perceptions; and visual information processing. She has published over 50 articles and book chapters in journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology and Marketing Science. She is an Associate Editor for Journal of Consumer Psychology and is on the editorial boards of Journal of Marketing Research, Journal of Consumer Research, and Marketing Letters.  She received her undergraduate degree in Economics from St. Stephen's College, Delhi University; her M.B.A from the Indian Institute of Management, Ahmedabad; and her Ph.D. in Marketing from New York University.

Christian Wheeler (Co-Editor) is StrataCom Professor of Management and Professor of Marketing at Stanford University where he teaches courses on Marketing Management and Research Methodology. He received his BA from the University of Northern Iowa before moving to Ohio State, where he completed his MA and PhD. His research has been published in top marketing, organizational behavior, and psychology journals and focuses on attitudes and persuasion and the self-concept.

 First NameLast NameAffiliationStateCountry
AnirbanMukhopadyayHong Kong University of Science and TechnologyHong KongCN


 First NameLast NameAffiliationStateCountry
PriyaRaghubirNew York UniversityNYUS


 First NameLast NameAffiliationStateCountry
S. ChristianWheelerStanford UniversityCAUS


 First NameLast NameAffiliationStateCountry
Cornelia (Connie)PechmannUniversity of California, IrvineCAUS


 First NameLast NameAffiliationStateCountry


 First NameLast NameAffiliationStateCountry
AradhnaKrishnaUniversity of MichiganMIUS


 First NameLast NameAffiliationStateCountry
AngelaLeeNorthwestern University  


 First NameLast NameAffiliationStateCountry
AdamAlterNew York UniverityNYUSA
EduardoAndradeBrazilian School of Public and Business Administration (EBAPE), FGV BR
Amy N.DaltonHong Kong University of Science & TechnologyKowloonHK
JoelHuberDuke UniversityNCUS
ShailendraJainUniversity of WashingtonWAUS
ChrisJaniszewskiUniversity of FloridaFLUS
YuweiJiangThe Hong Kong Polytechnic UniversityHong KongCN
AshwaniMongaRutgers Business SchoolNJUS
VanessaPatrickUniversity of HoustonTXUS
JoannPeckUniversity of Wisconsin MadisonWIUS
StefanoPuntoniErasmus University NL
DerekRuckerNorthwestern UniversityILUS
JoachimVosgerauBocconi University IT
Karen PageWinterichPenn State UniversityPAUS


PhotoFirst NameLast NameAffiliationStateCountry
LaurenBlockCity University of New YorkNew YorkUS
SimonaBottiLondon Business School UK
JosephGoodmanThe Ohio State UniversityOHUS
BarbaraKahnUniversity of Pennsylvania  
TomKramerUniversity of California, RiversideCAUS
LeonardLeeNational University of Singapore (NUS) SG
BrentMcFerranSimon Fraser UniversityBCCA
Maureen Ann (Mimi)MorrinRutgers UniversityNJUS
RajRaghunathanUniversity of TexasTXUS
MitaSujanTulane UniversityLAUS
ManojThomasCornell UniversityNYUS
DavidWootenUniversity of MichiganMIUS


First NameLast NameTitleAffiliationCityStateCountry
RashmiAdavalAssociate ProfessorHong Kong Univ of Science & Technology (HKUST)KowloonHong KongCN
RohiniAhluwaliaProfessorUniversity of MinnesotaMinneapolisMNUS
Joseph W.Alba University of FloridaGainesvilleFLUS
JenniferArgo University of Alberta EdmontonCA
RajeshBagchi Virginia TechBlacksburgVAUS
MichaelBaroneAssociate ProfessorUniversity of LouisvilleLouisvilleKYUS
DebraBasil University of Lethbridge   
RajeevBatraProfessorUniveristy of MichiganAnn ArborMIUS
HansBaumgartnerProfessorPennsylvania State UniversityUniversity ParkPAUS
JonahBergerAssistant ProfessorUniversity of PennsylvaniaPhiladelphiaPAUS
James R.BettmanProfessorDuke UniversityDurhamNCUS
LisaBolton Pennsylvania State UniversityUniversity ParkPAUS
S. AdamBraselAssociate ProfessorBoston CollegeChestnut HillMAUS
MiguelBrendlProfessor of MarketingUniversity of BaselBasel SUI
BarbaraBriers Vlerick Business SchoolLeuven BE
SusanBroniarczykProfessorUT Austin, Marketing DepartmentAustinTXUS
DipankarChakravarti Virginia Tech VAUS
PierreChandon INSEAD   
HannahChang Singapore Management University   
AmitavaChattopadhyay INSEADSingaporeSingaporeSG