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Call for Papers: JCP Special Issue on Marketplace Morality

Morality has received increasing attention from economists, psychologists, anthropologists, sociologists, and consumer researchers. Consumers’ morally questionable behaviors (such as wardrobing and overclaiming on insurance) have big impacts on companies and consumers respond strongly to organizations’ morally suspect behaviors. On the other side, consumers’ and organizations’ moral behaviors can lead to positive marketplace effects. However, many questions about how consumers define morality and evaluate their own moral behaviors as well as those of other consumers and of marketers remain. This JCP special issue seeks to move beyond an explanation of self-interest to advance our understanding of morality in the marketplace.

Articles for this special issue should be submitted by November 30, 2016. Manuscripts should be submitted using the regular JCP online system, but specify that the submission is for this special issue.

Further Information and Submission Guidelines

Special Issue July 1015. Emotion, Self, and Identity: Implications for and Consequences of Consumer Behavior
Guest Editors:

Durairaj Maheswaran, New York University – Stern School of Business

Daphna Oyserman, University of Michigan

Guest Associate Editors:

Peter Darke, York University

Zeynep Gürhan-Canlı, Koc University

Shailendra (Shelly) Jain, University of Washington

Aparna Labroo, Northwestern University

Raj Raghunathan, The University of Texas at Austin

Vanitha Swaminathan, University of Pittsburgh

Jing Alice Wang, University of Iowa

Rui (Juliet) Zhu, Cheung Kong Graduate School of Business