JCP

Morality has received increasing attention from economists, psychologists, anthropologists, sociologists, and consumer researchers. Consumers’ morally questionable behaviors (such as wardrobing and overclaiming on insurance) have big impacts on companies and consumers respond strongly to organizations’ morally suspect behaviors. On the other side, consumers’ and organizations’ moral behaviors can lead to positive marketplace effects. However, many questions about how consumers define morality and evaluate their own moral behaviors as well as those of other consumers and of marketers remain. This JCP special issue seeks to move beyond an explanation of self-interest to advance our understanding of morality in the marketplace.

Articles for this special issue should be submitted by November 30, 2016. Manuscripts should be submitted using the regular JCP online system, but specify that the submission is for this special issue.

Further Information and Submission Guidelines