Tom Meyvis Mentoring Award

Tom Meyvis was a distinguished scholar and beloved member of the marketing community, serving as Professor of Marketing and the Merchants’ Council Professor of Retail Management and Consumer Behavior at the Stern School of Business at New York University. His research focused on consumer decision making and the nature of enjoyment, with influential work published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research, and Psychological Science. Over more than two decades, he was not only widely respected for his scholarship, but also deeply admired for his generosity, warmth, and unwavering commitment to others.

In his spirit, SCP renamed its Excellence in Doctoral Mentoring Award in his honor. This award recognizes midcareer consumer psychologists 8 to 15 years post-PhD who demonstrate outstanding dedication to mentoring doctoral students and developing the next generation of scholars. It reflects a broad view of mentorship, including advising, committee service, co-authorship, and other meaningful support of doctoral students, across institutions with or without doctoral programs. Like Tom himself, the award celebrates those who invest deeply in people, shaping careers and strengthening the field for years to come.