Past Events
Below, you’ll find information about previous events, as well as programs, documents, and slides.
Annual Conference History
Celebrating People, Places, and Planet
Dates & Location
March 7-10, 2024
Nashville, TN
About the Event
Two popular themes have recently emerged in consumer research: mental well-being and emerging technology (e.g., AI, ChatGPT). However, these two topics are often presented as being at odds with one another – from the negative effect social media can have on mental health to the use of generative AI to cheat, as well as the risk automation poses to jobs and creative content development. But might there exist opportunities to harness emerging technology for the benefit of consumer well-being? For SCP 2024, we brought together scholars conducting research on consumer well-being, emerging technology, and work at the intersection of these two key current issues.
Conference Chairs
Jim Mourey (DePaul University)
Nitika Garg (University of New South Wales)
Mitchell Hamilton (Loyola Marymount University)
Plenary / Keynote Speakers
Tiffany White (roundtable host)
Robert Bossarte
Samantha Cross
Jane Machin
Heidi Posavac
Steve Posavac
Documents
Detailed Program
Webpage
Celebrating People, Places, and Planet
Dates & Location
March 2-4, 2023
San Juan, PR
About the Event
The Society for Consumer Psychology (SCP) held its Annual Conference from March 2 – 4, 2023 at the Caribe Hilton resort located on the beautiful oceanfront of San Juan, Puerto Rico.
Conference Chairs
Silvia Bellezza (Columbia University)
Lisa Cavanaugh (University of British Columbia)
Nailya Ordabayeva (Dartmouth College)
Plenary / Keynote Speakers
Gita Johar
Elke Weber
Documents
Detailed Program
Webpage
We Believe!
Dates & Location
March 3-5, 2022
Virtual Conference
About the Event
Due to COVID-19 restrictions, we were not able to host the 2022 conference in person. Instead, each session was carefully curated to connect scholars with a shared interest in a specific topic. Each session was placed in one of ten tracks with three other sessions on related topics of interest. This design allowed SCP to offer ten unique “conferences-within-the-conference”.
Conference Chairs
Kelly Goldsmith (Vanderbilt University)
Ellie J. Kyung (University of Pennsylvania)
Manoj Thomas (Cornell University)
Plenary / Keynote Speakers
Jennifer Aaker
Ayelet Fishbach
Documents
Conference Program
SCP @ Home
Dates & Location
March 4-6, 2021
Virtual Conference
About the Event
Due to COVID-19 restrictions, we were not able to host the 2022 conference in person. Our team developed a compelling virtual conference, enabling SCP to continue hosting its annual conference.
Conference Chairs
Sarah Moore (University of Alberta)
Rod Duclos (Western University)
Plenary / Keynote Speakers
Erika James
Kelly Peters
Documents
Conference Program
Consumers Relevance Beyond Marketing
Dates & Location
March 5-7, 2020
Huntington Beach, CA
About the Event
The scholarly side of SCP kicks off on Thursday with the Doctoral Consortium and Research Skills Workshop. It continues on Friday with a set of excellent presentations and working papers, and is further spiced up by two plenary talks on consumers’ relationships to politics and technology that tie into our conference theme of Consumers Relevance Beyond Marketing. We dedicated several tracks like Complexities of Emerging Technologies, Political Attitudes, and The Waste Problem to this theme. To give posters more prominence, we displayed them throughout the day and presenters will make themselves available during dedicated breaks. The social aspects of the conference are highlighted at two outdoor evening receptions, a dedicated space for co-author meetings that turns into a late-night hangout complete with a private SCP bar, and culminates at an amazing party on the beach on Saturday night.
Conference Chairs
Selin A. Malkoc (The Ohio State University)
Suzanne Shu (UCLA)
Plenary / Keynote Speakers
Jon Krosnick
Craig Fox
Carl Marci
Adam Alter
Confronting Both Good and Evil with Consumer Psychology
Dates & Location
Feb 28-Mar 2, 2019
Hyatt Regency Hotel
Savannah, GA
Conference Chairs
Kelly Haws
Brent McFerran
Plenary / Keynote Speakers
Kelly Brownell
Sendhil Mullainathan
Conference Chairs
Ryan Hamilton
Cait Lamberton
Plenary / Keynote Speakers
Angela Duckworth
Conference Chairs
Kate White
On Amir
Plenary / Keynote Speakers
Dan Ariely
Darren Dahl
Barbara Kahn
Documents
Program
Conference Chairs
Nina Mazar
Gal Zauberman
Plenary / Keynote Speakers
George Lowenstein
Michael Platt
Documents
Proceedings
Conference Chairs
Andrea Morales
Patti Williams
Plenary / Keynote Speakers
Elizabeth Loftus
Robert Chialdini
Documents
Proceedings
Conference Chairs
Mark Forehand,
Americus Reed II
Plenary / Keynote Speakers
Hazel Markus
Paul Rozin
Documents
Proceedings
Conference Chairs
Tom Meyvis
Raj Raghunathan
Plenary / Keynote Speakers
Mihály Csíkszentmihályi
Tom Gilovich
Documents
Proceedings
Presidential Address
Conference Chairs
Amitav Chakravarti
Anirban Mukhopadhyay
Plenary / Keynote Speakers
Eldar Shafir
Max Bazerman
Documents
Proceedings
Conference Chairs
Naomi Mandel
David Silvera
Maura Scott
Plenary / Keynote Speakers
Robert Wyer
Norbert Schwarz
Conference Chairs
Adam Duhachek
Meg Meloy
Plenary / Keynote Speakers
John Bargh
Paul Slovic
Documents
Proceedings
Conference Chairs
Alexander Chernev, Northwestern University
Michal Herzenstein, University of Delaware
Shailendra Pratap Jain, University of Washington
Plenary / Keynote Speakers
Yaacov Trope, New York University
Richard Thaler, University of Chicago
Documents
Proceedings
Conference Chairs
Maria Cronley, Miami University
Dhananjay Nayakankuppam, University of Iowa
Plenary / Keynote Speakers
Russel Fazio, Ohio State University
John Cacioppo, University of Chicago
Documents
Proceedings
Conference Chairs
Dawn Lerman, Fordham University
David Luna, Baruch College
Plenary / Keynote Speakers
Anthony Greenwald, University of Washington
Nalini Ambady, Tufts University
Documents
Proceedings
Conference Chairs
Dan Ariely, MIT
Baba Shiv, Stanford University
Michal Strahilevitz, University of Arizona
Plenary / Keynote Speakers
Roy Baumeister
Frank Kardes, University of Cincinnati
Documents
Proceedings
Conference Chairs
Anne Brumbaugh, Wake Forest University
Geraldine Henderson, University of Texas Austin
Plenary / Keynote Speakers
Janet Helms, Boston College
Hazel Rose Markus, Stanford University
Documents
Proceedings
Conference Chairs
Amar Cheema, Washington University in St. Louis
Scott Hawkins, University of Toronto
Joydeep Srivastava, University of Maryland
Plenary / Keynote Speakers
Antoine Bechara, University of Iowa
Arthur Markman, University of Texas
Documents
Conference Documents Not Available
Conference Chairs
Steve Posavac, University of Rochester
Christine Page, Skidmore College
Plenary / Keynote Speakers
Reid Hastie, University of Chicago
E. Tory Higgins, Columbia University
Documents
Conference Documents Not Available
Conference Chairs
Julie Edell, Duke University
Ronald Goodstein, Georgetown University
Plenary / Keynote Speakers
Wendy Wood, Texas A&M University
Gerald Clore, University of Virginia
Documents
Conference Documents Not Available
Conference Chairs
Susan Heckler, Georgetown University
Stewart Shapiro, University of Delaware
Plenary / Keynote Speakers
Richard Petty, Ohio State University
Robert Cialdini, Arizona State University
Documents
Conference Documents Not Available
Conference Chairs
Jeff Inman, University of Wisconsin-Madison
Kelly Tepper, University of Kentucky
Tommy Whittler, University of Kentucky
Documents
Conference Documents Not Available
Conference Chairs
Madhu Viswanathan, University of Illinois
Larry Compeau, Clarkson University
Manaj Hastak, American University
Plenary / Keynote Speakers
Richard Petty, Ohio State University
Jacob Jacoby, New York University
Documents
Conference Documents Not Available
Conference Chairs
Margaret Campbell, UCLA
Karen Machleit, University of Cincinnati
Plenary / Keynote Speakers
Sally Chaiken, New York University
Tim Brock, Ohio State University
Documents
Conference Documents Not Available
Boutique Conference History
The Climate Change Challenge
Dates & Location
March 2, 2023
San Juan, PR
About the Event
Directly preceding the SCP Annual Conference on March 2, SCP will be hosting an invitation-only boutique conference focused on climate change in San Juan, Puerto Rico. Attendees will refine the ideas generated for a large-scale, open-submission, field experiment on sustainability.
Conference Chairs
Rajesh Chandy (London Business School)
Szu-chi Huang (Stanford University)
Gita Johar (Columbia University)
Documents
Webpage
The Global Consumer: Consumer Insights from Cross-Cultural Research
Dates & Location
July 29-31, 2022
Nanyang Technological University, Singapore
About the Event
This conference aims to showcase the latest research on cross-cultural consumer behavior. The conference will be open to those with a serious interest in understanding how culture shapes consumers’ judgments, choices, responses, and behaviors through rigorous theoretical and empirical research. Researchers will be encouraged to participate and share insights regarding the antecedents, consequences, processes, and boundary conditions relating to the roles of culture in marketing theories and practice. A unique highlight of the conference will be a keynote speech by Prof. Sharon Shavitt, a world-renowned scholar in cultural research, who will give her perspective on recent developments in cross-cultural consumer behavior and topics needing more work.
Co-Chairs
Sharon Ng (Nanyang Technological University)
Ashok K. Lalwani (Indiana University) Haipeng (Allan)
Chen (University of Kentucky)
Documents
Conference Program Not Currently Available
Paucity in the Midst of Opulence: How Scarcity, Luxury, and Inequality Impact Consumer Behavior
Dates & Location
June 10-12, 2022
‘Alohilani Resort Waikiki Beach, Hawaii
About the Event
Consumption is impacted by having too little, too much, and the juxtaposition of the two. Consumer behavior across the globe is shaped by limitations of time, money, or choices, and simultaneously by an escalating desire for and observations of abundant luxury and opulence. Understanding how consumers navigate a lush marketplace while frequently experiencing scarcity and disparity in its many forms is therefore crucial. Examining the ways in which scarcity, opulence, and inequality influence consumer behavior and decision-making both independently and interactively can provide important and meaningful insights. This boutique conference aims to bring together researchers working on the topics of scarcity, luxury, and inequality to share their most exciting and recent research. Our hope is that this interaction will help guide new research by fostering a cross-fertilization of ideas and perspectives, and by facilitating collaborations that strengthen research in these areas.
Conference Chairs
Miao Hu (University of Hawaii at Manoa)
Chiraag Mittal (Texas A&M University)
Andrea Morales (Arizona State University)
Caroline Roux (Concordia University)
Documents
Conference Program Not Currently Available
Consumption Experiences
Dates & Location
January 27-29, 2022
Gainesville, FL
About the Event
In our 21st century economy, increasing numbers of products and services are consumed for the physiological, psychological, emotional, hedonic, or social experiences they provide. The traditional approach to understanding consumption experiences has been a one-way model: firms create products, services, and experiences, which people consume and, in turn, reward the firm with positive word-of-mouth and loyalty. Yet, a robust literature suggests that people co-create value during the consumption of a product or service. More importantly, each person co-creates value in a unique way. Consequently, consumers and marketers will benefit from a clearer understanding of the factors that inform and shape the meaning of consumption experiences.
Chris Janiszewski (University of Florida)
Richard Lutz (University of Florida)
Aner Sela (University of Florida)
Plenary / Keynote Speakers
Travis Tae Oh (Yeshiva University)
Michel Tuan Pham (Columbia University)
Documents
Conference Program
Numerical Markers in Judgments, Choices, and Consumption
Dates & Location
September 23-24, 2021
Tucson, AZ
Consumers use numerical information to answer questions such as “How long?”, “How many?” or “How much?’ to evaluate offers, inform their choices between options and judge their consumption experiences. Virtually all marketplace consumer interactions involve interpretation of numerical information.
Conference Chairs
Anastasiya Ghosh
Elise Ince
Rajesh Bagchi
Documents
Conference Program Not Available
Numerical Markers in Judgments, Choices, and Consumption
Dates & Location
June 20-21, 2019
Montreal, Quebec
Conference Chairs
Sandra Laporte (HEC Montreal)
Andrew Stephen (University of Oxford)
Keith Wilcox (Texas A&M)
Documents
Conference Program Not Available
Consumption of Vice and Virtue
Dates & Location
Sydney, Australia
Conference Chairs
Elizabeth Crowley
Christina I. Anthony
Adam Duhachek
Documents
Conference Program Not Currently Available
Emotions, Motivation and Product Value
Dates & Location
June 7-8,2017
New York, NY
Conference Chairs
Juliano Laran
Oscar Moreno
Keith Wilcox
Documents
Conference Program
Identity Consumption
Dates & Location
July 20-21, 2016
Chicago, IL
Conference Chairs
David Gal
Blake McShane
Derek Rucker
Documents
Conference Program
Creative Destruction
Dates & Location
June 25-27,2015
Vienna, Austria
Conference Chairs
Darren Dahl
Bernadette Kamleitner
Paige Moreau
Martin Schreier
Documents
Conference Program
Psychology of Design
Dates & Location
May 29-31, 2014
Ann Arbor, MI
Conference Chairs
Rajeev Batra
Diann Brei
Colleen Seifert
Documents
Schedule of Events
Consumer Psychology in a Social Media World
Dates & Location
San Diego, CA
Conference Chairs
Claudiu V. Dimofte
Curtis P. Haugtvedt
Richard F. Yalch
Documents
Conference Program Not Currently Available
The Asian Consumer
Dates & Location
Singapore
Conference Chairs
Bernd Schmitt
Leonard Lee
Documents
Conference Program Not Currently Available
Environmental Sustainability
Dates & Location
May 6-7,2011
Eugene, OR
Conference Chairs
Lynn Kahle
Documents
Conference Program
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
Dates & Location
May 21, 2010
Vanderbilt University
Nashville, TN
Conference Chairs
Steve Posavac
Jenny Escalas
Steve Hoeffler
Documents
Conference Program
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
Dates & Location
University of Michigan
Ann Arbor, MI
Conference Chairs
Rajiv Batra
Punam Anand Keller
Vic Strecher
Documents
Conference Program Not Currently Available
Virtual Social Identity and Consumer Behavior
Dates & Location
April 30-May 2, 2008
Philadelphia, PA
Conference Chairs
Michael R. Solomon
Natalie T. Wood
Documents
Conference Program
New Frontiers in Branding: Atittudes, Attachment, and Relationships
Dates & Location
June 7-9, 2007
Santa Monica Beach, CA
Conference Chairs
Joseph R. Priester
Deborah J. MacInnis
C. Whan Park
Documents
Conference Program
ACP Image Conference
Dates & Location
June 5-7.2003
Seoul, Korea
Conference Chairs
Lynn R. Kahle
Chung-Hyun Kim
Documents
Conference Program
Annual Conference History
Celebrating People, Places, and Planet
Dates & Location
March 2-4, 2023
San Juan, PR
About the Event
The Society for Consumer Psychology (SCP) held its Annual Conference from March 2 – 4, 2023 at the Caribe Hilton resort located on the beautiful oceanfront of San Juan, Puerto Rico.
Co-Chairs
Silvia Bellezza (Columbia University)
Lisa Cavanaugh (University of British Columbia)
Nailya Ordabayeva (Dartmouth College)
Plenary / Keynote Speakers
Gita Johar
Elke Weber
Documents
Detailed Program
Webpage
We Believe!
Dates & Location
March 3-5, 2022
Virtual Conference
About the Event
Due to COVID-19 restrictions, we were not able to host the 2022 conference in person. Instead, each session was carefully curated to connect scholars with a shared interest in a specific topic. Each session was placed in one of ten tracks with three other sessions on related topics of interest. This design allowed SCP to offer ten unique “conferences-within-the-conference”.
Co-Chairs
Kelly Goldsmith (Vanderbilt University)
Ellie J. Kyung (University of Pennsylvania)
Manoj Thomas (Cornell University)
Plenary / Keynote Speakers
Jennifer Aaker
Ayelet Fishbach
Documents
Conference Program
SCP @ Home
Dates & Location
March 4-6, 2021
Virtual Conference
About the Event
Due to COVID-19 restrictions, we were not able to host the 2022 conference in person. Our team developed a compelling virtual conference, enabling SCP to continue hosting its annual conference.
Co-Chairs
Sarah Moore (University of Alberta)
Rod Duclos (Western University)
Plenary / Keynote Speakers
Erika James
Kelly Peters
Documents
Conference Program
Consumers Relevance Beyond Marketing
Dates & Location
March 5-7, 2020
Huntington Beach, CA
About the Event
The scholarly side of SCP kicks off on Thursday with the Doctoral Consortium and Research Skills Workshop. It continues on Friday with a set of excellent presentations and working papers, and is further spiced up by two plenary talks on consumers’ relationships to politics and technology that tie into our conference theme of Consumers Relevance Beyond Marketing. We dedicated several tracks like Complexities of Emerging Technologies, Political Attitudes, and The Waste Problem to this theme. To give posters more prominence, we displayed them throughout the day and presenters will make themselves available during dedicated breaks. The social aspects of the conference are highlighted at two outdoor evening receptions, a dedicated space for co-author meetings that turns into a late-night hangout complete with a private SCP bar, and culminates at an amazing party on the beach on Saturday night.
Co-Chairs
Selin A. Malkoc (The Ohio State University)
Suzanne Shu (UCLA)
Plenary / Keynote Speakers
Jon Krosnick
Craig Fox
Carl Marci
Adam Alter
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Boutique Conference History
Celebrating People, Places, and Planet
Dates & Location
March 2-4, 2023
San Juan, PR
About the Event
The Society for Consumer Psychology (SCP) held its Annual Conference from March 2 – 4, 2023 at the Caribe Hilton resort located on the beautiful oceanfront of San Juan, Puerto Rico.
Co-Chairs
Silvia Bellezza (Columbia University)
Lisa Cavanaugh (University of British Columbia)
Nailya Ordabayeva (Dartmouth College)
Plenary / Keynote Speakers
Gita Johar
Elke Weber
Documents
Detailed Program
Webpage
Consumption of Vice and Virtue
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March XX, XX
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Chair 1 (University)
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Consumption Experiences
Dates & Location
January 27-29, 2022
Gainesville, FL
About the Event
The Society for Consumer Psychology (SCP) held its Annual Conference from March 2 – 4, 2023 at the Caribe Hilton resort located on the beautiful oceanfront of San Juan, Puerto Rico.
Co-Chairs
Chris Janiszewski, Richard Lutz, & Aner Sela
Warrington College of Business
University of Florida
Plenary / Keynote Speakers
Travis Tae Oh (Yeshiva University)
Michel Tuan Pham (Columbia University)
Documents