Society for Consumer Psychology

Conference Registration Now Open for SCP 2023 in San Juan, Puerto Rico

Journal of Consumer Psychology

The Premier Journal For Consumer Psychology

The official journal of the Society for Consumer Psychology, the Journal of Consumer Psychology publishes articles that contribute both theoretically and empirically to an understanding of consumer judgment and behavior and the processes that underlie them. It is focused on consumer phenomena at both the intrapersonal and the interpersonal level.

Areas of emphasis include, but are not restricted to, consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information processing, affective cognitive and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.

Most articles to be published are likely to report new empirical findings, obtained either in the laboratory or in field experiments, that contribute to existing theory in both consumer research and psychology. However, the results of survey research, correlational studies, and other methodological paradigms are welcomed to the extent that the findings obtained extend our current knowledge of current judgment and behavior. Theoretical and/or review articles that integrate existing bodies of research and that provide new insights into the underpinnings of consumer behavior and decision processes are also encouraged.

By becoming a member of the Society for Consumer Psychology, you’ll receive print and digital access to JCP in addition to many other benefits.

JCP Editors

Lauren Block

Editor
Editor in Chief, Lippert Professor of Marketing at the Zicklin School of Business, Baruch College

Jennifer Argo

Co-Editor
Research Articles, Carthy Professor of Marketing at the University of Alberta

Thomas Kramer

Co-Editor
Research Reports, Professor of Marketing and the Associate Dean for Undergraduate Business Programs at the School of Business at the University of California, Riverside

Submit for Publication

JCP publishes articles in areas such as consumer judgment and decision processes, consumer needs, attitude formation and change, reactions to persuasive communications, consumption experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.


For author guidelines, please visit the submission site below.