Society for Consumer Psychology

Our History

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Our history

In 1962, the groundwork for SCP was laid with the founding of Consumer Psychology, Division 23, or the American Psychological Association. Founders were psychologists from industry (Armed Forces Food and Container Institute, advertising agencies) and academia.

By 1988, the Society had grown into an independent entity, and with the launch of the Journal of Consumer Psychology in 1992, solidified as a leader in the field and a forum for transformative thought.

SCP continues to empower its members to grow and achieve in their professional and academic endeavors.

SCP First Executive Officer

LARRY D. COMPEAU

Larry is Emeritus Professor of Consumer and Organizational Studies at Clarkson University and former Executive Officer of SCP. Larry’s journey with SCP began in 1988 during the society’s incorporation as an independent entity. Over the years, he took on leadership roles, co-chaired conferences, and in 2001, assumed the pivotal position of Executive Officer. We extend our heartfelt gratitude to Larry for his years of dedicated service to SCP. 

Read Larry’s reflections on his time at SCP.

SCP Presidential history

Click the book icon ( . ) to read reflections on their time as President.

Gita Johar
2022

Geeta Menon 2_edited

Geeta Menon
2021

pattiwilliams

Patti Williams
2020

megmeloy

Meg Meloy
2019

Andrea Morales
2018

Jeff Inman
2017

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Jennifer Argo
2016

stijnvanosselaer

Stijn van Ossalaer
2015

susan-broniarczyk

Susan Broniarczyk
2014 | .

darrendahl

Darren Dahl
2013 |

micheltuanpham

Michel Tuan Pham
2012 | .

Vicki Morwitz.jfif

Vicki Morwitz
2011 | .

ljshrum

L. J. Shrum
2010 | .

hansbaumgartner

Hans Baumgartner 2009 | .

stevenposavac

Steven S. Posovac
2008 | .

joepriester

Joe Priester
2007

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Laura A. Perrachio
2006 | .

durairajmaheswaran

Durairaj Maheswaran
2005

dawniacobucci

Dawn Iacobucci
2004 | .

dipankarchakravarti

Dipankar Chakravarti
2003

paulmherr

Paul M. Herr
2002 | .

marianfriestad

Marian Friestad
2001

johnmowen

John C. Mowen III
2000

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Curtis P. Haugtvedt
1999

davidschumann

David W. Schumann
1998 | .

lynnrkahle

Lynn R. Kahle
1997 | .

carolemacklin

Carole Macklin
1996

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Frank R. Kardes
1995 | .

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David Brinberg
1994 | .

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Marvin E. Goldberg
1993 | .

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Martin Fishbein
1992

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Timothy C. Brock
1991

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John Cacioppo
1990 | .

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Linda Alwitt
1989

Past Presidents Of SCP-APA, Chapter 23

1988 — Joel Saegert
1987 — Stuart B. Tolley
1986 — David W. Stewart
1985 — George Szybillo and Gene Topper
1984 — Arch G. Woodside
1983 — Joseph G. Smith
1982 — Leon Kaplan
1981 — Ivan Ross
1980 — Jagdish Sheth
1979 — William Wells
1978 — Maureen Kallick
1977 — Valentine Appel
1976 — Lester P. Guest
1975 — Robert C. Nuckols
1974 — Jacob Jacoby
1973 — Theodore F. Dunn
1972 — Leo Bogart
1971 — Joseph M. Kamen
1970 — Milton L. Blum
1969 — Joseph E. Bradley
1968 — Robert Perloff
1967 — Herbert E. Krugman
1966 — George Katona
1965 — Raymond A. Bauer
1964 — Steuart H. Britt
1963 — Clark Leavitt
1962 — Dik Warren Twedt

Past Conference Chairs

Silvia Bellezza, Lisa Cavanaugh, Nailya Ordabayeva
2023

Kelly Goldsmith, Ellie Kyung, and Manoj Thomas
2022

Rod Duclos and Sarah Moore
2021

Selin Malkoc and Suzanne Shu
2020

Brent McFerran and Kelly Haws
2019

Ryan Hamilton and Cait Lamberton
2018

Kate White and On Amir
2017

Nina Mazar and Gal Zauberman
2016

Andrea Morales (ASU) and Patti Williams (Wharton)
2015

Mark Forehand (University of Washington) and Americus Reed (Wharton)
2014

Tom Meyvis (NYU) and Rajagopal Raghunathan
2013

Amitav Chakravarti (NYU) and Anirban Mukhopadhyay (HKUST)
2012

Naomi Mandel (Arizona State University) and David Silvera (The University of Texas at San Antonio)
2011

Meg Meloy (Penn State) and Adam Duhachek (Indiana University)
2010

Shelly Jain (Indiana University), Alex Chernev (Northwestern University), Michal Herzenstein (University of Delware)
2009

Maria Cronley (Miami University) and DJ Nayakankuppum (University of Iowa)
2008