Fellows Award

The Fellow Award represents SCP’s highest honor—the award recognizes seasoned scholars who received a Ph.D. 15+ years ago and who have made outstanding and unusual contributions to consumer psychology, through both research and service. Evaluation criteria include not only research impact but also institutional and field leadership. The criterion of “outstanding and unusual” goes beyond the mere existence of relevant publications and evidence of steady and continuing competence, which are necessary, but insufficient, indicators.
Publications must include impressive work, have an impact upon others, and have been refereed appropriately. Citation of the nominee’s work by others is an important indicator of the impact of a contribution. Long-term SCP membership and activity (e.g., conference participation and leadership roles) are highly desirable. Accumulation of impact, performance, and service over time must be demonstrated. No more than three SCP Fellows can be named in any given year.
Nominations open for 2024 Fellows
Minimum Standards for SCP Fellowship:
- Current and prior SCP membership of at least one year;
- Active engagement at the time of nomination in the advancement of consumer psychology in any of its aspects;
- Five years of acceptable professional experience subsequent to the granting of the doctoral degree; and
- Evidence of unusual and outstanding contribution or performance in the field of consumer psychology.
Additional Criteria:
- The existence of relevant publications is not enough. Publications must report impressive work, have an impact upon others, and have been refereed appropriately;
- Citation of the nominee’s work by others is an important indicator of the impact of a contribution;
- Long-term SCP membership and activity (e.g., conference participation and leadership roles) are highly desirable;
- Accumulation of impact and performance over time must be demonstrated;
- Evidence of steady and continuing competence does not in itself meet the criterion of “outstanding and unusual.”
Nomination Procedure
Nominees are expected to have made a significant contribution to the Consumer Psychology field. Self-nominations are permitted.
The nominator is responsible for preparing a letter of nomination, consisting of one to two typewritten pages, that addresses the nominee’s qualifications vis-à-vis the SCP Fellow criteria. The letter must be accompanied by the nominee’s current curriculum vitae.
Nominations should be submitted in confidence, without informing the prospective Fellow. This avoids embarrassment should the nominee not be accepted. Unsuccessful nominations will automatically be re-considered for up to two additional years.
Nominations are due September 30, 2024.
Please note: in order to nominate an individual for an SCP award, you must be a current member of the Society.
2025 AWARD WINNERS

Hans Baumgartner
Pennsylvania State University

Gita Johar
Columbia University

Priya Raghubir
New York University
Past Fellows
Joseph Alba
James Clayton Anderson
Valentine Appel
Rajeev Batra
James R. Bettman
A.B. Blankenship
Milton L. Blum
Leo Bogart
Joseph B. Bradley
Timothy C. Brock
Susan Broniarczyk
Margaret (Meg) Campbell
John T. Cacioppo
Dipankar Chakravarti
Terry Childers
Robert Cialdini
Darren W. Dahl
Theodore F. Dunn
Martin Fishbein
Valerie Sue Folkes
Marian Freistad
Monroe Peter Friedman
Marvin Goldberg
Alfred B. Goldman
Anthony O. Greenwald
Eugene L. Hartley
Melvin S. Hattwik
Paul M. Herr
Donna Hoffman
Wesley J. Hutchinson
J. Jeffrey Inman
Alice Isen
Jacob Jacoby
Lynn R. Kahle
Barbara Kahn
Joseph M. Kamen
Frank R. Kardes
Harold Kassarjian
Amna Kirmani
Aradhna Krishna
Michel Laroche
Clark Leavitt
Richard J. Lutz
John Lynch Jr.
Debbie MacInnis
Malcom A. McNiven
Harold Mendelsohn
Joan Meyers-Levy
David Mick
Vicki Morwitz
John C. Mowen
Robert C. Nuckols
Richard L. Oliver
Richard W. Olshavaky
C. W. Park
Cornelia Pechmann
Laura Peracchio
Robert Perloff
Richard E. Petty
Michel Pham
Marsha Richins
Deborah Roedder-John
Sydney Roslow
Ivan Ross
John R. Rossiter
Joseph Edward Russo
David W. Schumann
Howard G. Schutz
Norbert Schwarz
Sharon Shavitt
James C. Shanteau
Terence Shimp
L.J. Shrum
David W. Stewart
Alfred B. Udow
Sidney Weinstein
William D. Wells
Frederic R. Wickert
Jerome Williams
Charles Winick
Arch G. Woodside
Robert S. Wyer Jr.