Society for Consumer Psychology

Conference Registration Now Open for SCP 2023 in San Juan, Puerto Rico

EDUCATION CORNER

Utilize the latest consumer psychology research below in your classroom.
Download slides and supporting documents from colleagues in the field.
The information is free to use for academic and training purposes.

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SCP is dedicated to supporting educational initiatives that promote consumer psychology in the classroom. From early exposure in secondary school to undergraduate and graduate opportunities, SCP seeks to partner with teachers to provide the tools they need to succeed.

Below, you’ll find slides and materials on various topics taken from JCP published research. We hope that it provides for engaging discussion and creative outcomes.

education corner: materials for use in the classroom

Slides covering how social movements grow, a framework for success, case study of Black Lives Matter, and questions for reflection.

Slides covering scale usage in publications, how to prevent faulty measurement, validation, and deployment.

Slides covering background, effects, methods, studies, key results, and takeaways from consumer response to anthropomorphism in food.

Slides covering what behaviors people keep secret, who they keep it from, and how that affects relationships, as well as takeaways for consumers and marketers.

Slides covering behaviors of consumers as it relates to gender equality, study overviews, and implications of the findings.