Smartypants PowerPoint Party
Thursday, March 26th, from approximately 4:00 to 6:00 PM
California Ballroom (2nd Floor)
Cultivating Connections Session; Advance Sign-Up Required, Observers Welcome
Party Co-Chairs:
Eric VanEpps, Vanderbilt University
Jackie Silverman, Vanderbilt University
This Cultivating Connections program offering is group-based and will be limited to ~50 participants but will also have room for observers. This session is intended for anyone interested, where the only requirements are to be willing to make some new friends and work together to present a short five-minute presentation!
What happens when you combine a random topic, a ticking clock, and a group of strangers tasked with becoming “instant experts” for the sake of comedy? You get SCP Smartypants PowerPoint Party, a collaborative session inspired by the hit Dropout series Smartypants, where the slides are made up and the points don’t matter (but the laughs definitely do)!
Join us as we form teams of ~5-6 to face the ultimate challenge: creating and delivering a five-minute, “scholarly” PowerPoint presentation on a random, hilarious topic given to you on the spot. Each team will have a turn presenting while the other teams in attendance cheer them on! It’s the ultimate icebreaker designed to spark creativity, teamwork, and a little bit of theatrical flair. If you’re looking to have an absolute blast just as we kick off this year’s conference, sign-up and get ready to present with some newly made friends!
Pre-registration is required! Sign up below.
Smartypants PowerPoint Party
What happens when you combine a random topic, a ticking clock, and a group of strangers tasked with becoming “instant experts” for the sake of comedy? You get SCP Smartypants PowerPoint Party, a collaborative session inspired by the hit Dropout series Smartypants, where the slides are made up and the points don’t matter (but the laughs definitely do)! (Pre-registration required)
Yes, And: Harnessing the Power of Improv to Elevate Academic Excellence
Thursday, March 26th, from 5:15 to approximately 6:15 PM
Coronado Room (3rd floor)
Cultivating Connections Session; Advance Sign-Up Required, Observers Welcome
Session Leaders:
Jim Mourey, DePaul University
Morgan Poor, San Diego State University
Kate Christensen, Indiana University
This session will be led by SCP’s very own Jim Mourey, Morgan Poor, and Kate Christensen. Morgan is an avid fan and past performer of improv. Kate received improv training with the Upright Citizens Brigade, while teaching improv in her class on Creativity and Communication and performing locally in Bloomington. Jim is a graduate of the prestigious Second City Conservatory Program and an improv/sketch comedy performer in Chicago. With a unique blend of academic and improv expertise, Jim has conducted empirical research linking improv training to increased creativity, collaboration, resilience, and positive subjective well-being. His insights and practical exercises will equip participants with the tools to apply improv principles effectively in their academic careers.
Enrollment Cap and Requirements:
This Cultivating Connections program offering is group-based and will be limited to ~30 participants but will also have room for observers. This session is intended for anyone interested, where the only requirement is to bring an open mind!
This session will explore how the foundational principles of improvisation, such as “Yes, and” and active listening, can significantly improve the skills necessary to excel as a professor.
Key Learning Objectives:
- Enhance Classroom Instruction: Discover how the principle of agreement, “Yes, and,” can foster a more inclusive and dynamic classroom environment. Learn techniques to encourage student participation and create a space where ideas can flourish.
- Boost Research Collaboration: Improv’s emphasis on listening and adaptability can enhance collaborative research efforts. Participants will learn how to build on colleagues’ ideas, leading to more innovative and cohesive research projects.
- Foster Creativity and Resilience: Improv training encourages creative thinking and resilience, essential traits for navigating the challenges of academia. Participants will engage in exercises that promote flexibility and the ability to thrive in uncertain situations.
- Improve Well-being: Empirical research has shown that improv training can enhance subjective well-being. This session will provide strategies to maintain a positive outlook and reduce stress, contributing to a healthier academic lifestyle.
Whether you’re looking to invigorate your teaching methods, enhance your research collaborations, or simply improve your overall well-being, this improv training session offers valuable skills and insights that can be applied across all facets of academic life. Join us for a session that promises to be both enlightening and enjoyable.
Pre-registration required! Sign up below.
Improv Training Session: Enhancing Academic Excellence through Improv
Join us for an engaging and transformative improv training session designed specifically for academics seeking to enhance their teaching, research, and collaborative skills. Where research meets creativity, teaching meets energy, and collaboration meets yes, and…. (Pre-registration required)
EMPATHY Framework for Constructive Peer Review
10:00 AM on Saturday, March 28th
Harbor Room (3rd floor).
Cultivating Connections Workshop; Advance Sign-Up Required, Observers Welcome
Workshop Co-Chairs:
Cait Lamberton, Former Co-Editor, Journal of Marketing
Karen Page Winterich, Co-Editor, Journal of Marketing Research
Enrollment Cap and Requirements:
This Cultivating Connections program offering is group-based and will be limited to ~50 active participants but will also have room for observers. This session is open to anyone who is interested, regardless of stage of career or prior experience reviewing. Some preliminary work and preparation will be required in advance of the conference (see details below).
Description:
Have you ever turned in a review and wondered what the Editor and AE really thought about your feedback to the authors (fun fact, did you know they grade YOU on your reviews?!)? Have you gotten a few review requests but are wondering if/when you’ll get an invitation to join one of our field’s prestigious Editorial Review Boards? Or perhaps you have not yet received an invitation to review but want to make sure you do a great job when you are called upon? If any of these resonate with you, this is a fantastic opportunity to learn more about how to become a valued peer reviewer in our field.
This workshop will be led by Cait Lamberton and Karen Page Winterich, two of the most accomplished and well-regarded scholars in our field. Cait and Karen have both been Editors, Associate Editors, and Editorial Review Board members of our field’s top journals. Both have also been Outstanding Reviewer Award recipients for multiple journals. If you want to learn how to become a better reviewer, this session is for you!
In this workshop, you will work in small groups, applying best practices in constructive peer review using the EMPATHY Framework (featured in a 2025 Journal of Marketing Editorial by former Editor-in-Chief Hari Sridhar).
- Participants will receive follow-up instructions closer to the conference, but the basic format will be as follows:
A couple of weeks prior to the conference, participants will be contacted and instructed to read (1) the EMPATHY Framework paper and (2) a modified first-round paper submitted to one of our top journals that was eventually published. - During the conference workshop, participants will be assigned into small groups before starting the session with a quick overview of the workshop goals and logistics.
- Participants will then engage in an interactive workshop session with Cait and Karen, and their small groups, using the EMPATHY Framework to constructively critique the paper previously sent with a sample review.
- The session concludes with a debriefing from Cait and Karen and a call to join the reviewing community.
Pre-registration is required!
EMPATHY Framework Reviewer Workshop
In this workshop, led by Cait Lamberton and Karen Page Winterich, you will work in small groups, applying best practices in constructive peer review using the EMPATHY Framework (featured in a 2025 Journal of Marketing Editorial by former Editor-in-Chief Hari Sridhar). (Pre-registration required)
Morning Coffee and Cultivating Connections
This Cultivating Connections program offering is come one come all! No Registration Needed!
We will meet in the hotel lobby each morning at 7:30 AM on Friday, March 27th and Saturday, March 28th. Once we assemble, we will walk together to grab coffee and then head to a conference room for a fun, engaging, and casual conversation.
To facilitate discussion, we will play a card game used for starting conversations. We will plan to hang out until the day’s sessions begin at 8:30 AM.
We can’t wait to get to know you! Coffee first, coherent conversation second.
Morning Coffee and Cultivating Connections
Are you a fan of caffeine? Do you like conversing and learning about other people? Would you like to leave SCP having made a new friend? Well then, this activity is just for you! Join us in the morning for a warm cup of coffee and great conversations aided by conversation game cards that were created to help drive connection between you and other members.
Superconnector Lounge
This Cultivating Connections program offering is come one come all! Meetup sessions with Superconnectors will be scheduled throughout the day on Friday, March 27th, and Saturday, March 28th in the Harbor Room (3rd floor).”
Current confirmed list of Superconnectors:
Rajesh Bagchi, Virginia Tech University
Darren Dahl, University of British Columbia
Ryan Hamilton, Emory University
Kelly Haws, Vanderbilt University
Mathew Isaac, Seattle University
Vanessa Patrick, University of Houston
Stefano Puntoni, University of Pennsylvania
Tiffany White, University of Illinois at Urbana-Champaign
David Wooten, University of Michigan
…and more people to come!
Looking to meet new colleagues, expand your network, or get personalized guidance during SCP? Meet our SCP Superconnectors—a group of highly engaged, well-respected scholars who are passionate about helping others build meaningful connections within the consumer psychology community. Superconnectors are senior, well-embedded members of SCP who generously volunteer their time to support emerging researchers, introduce colleagues to one another, and help foster a more inclusive, welcoming conference experience.
Throughout the conference, Superconnectors will host informal 30-minute drop-in sessions in the Superconnectors Lounge (Harbor Room on the 3rd floor). These sessions are designed for quick introductions, career or research conversations, or simply connecting you with scholars working on similar topics. Several time slots will be available across different days, so you can choose a moment that fits your schedule.
Whether you’re attending SCP for the first time or looking to broaden your professional circle, the SuperConnectors Lounge is a warm, low-pressure space to meet people who can help you navigate the field and spark new collaborations.
Superconnector Lounge
Looking to meet new colleagues, expand your network, or get personalized guidance during SCP? Meet our SCP Superconnectors—a group of highly engaged, well-respected scholars who are passionate about helping others build meaningful connections within the consumer psychology community.
Affinity Groups Meetup
This Cultivating Connections program offering is geared towards connecting attendees of particular affinities together. The meetup will be directly following the welcome reception on Thursday, March 26.
Session Co-Chairs:
Aronté Bennett, SCP Community Building and Access Co-Chair, Villanova University
Grant Donnelly, SCP Community Building and Access Co-Chair, Ohio State University
The following affinity groups are scheduled to gather and welcome those interested in connecting:
- Israeli Scholars
- Neurodivergent Scholars
- Pan-Asian Scholars
- PhD Project Scholars
- Rainbow Scholars
- South American Scholars
The Affinity Groups Meetup is a community building initiative intended to facilitate social connection within SCP. Affinity groups are broadly defined as a group of people connected by a common goal, identity, value, or interest.
If you are interested in learning more about this year’s meetups or in leading an additional affinity group not mentioned above, please reach out to Grant Donnelly (donnelly.177@osu.edu) or Aronté Bennett (aronte.bennett@villanova.edu).
Affinity Group Meetup
Looking to meet new colleagues, expand your network, or get personalized guidance during SCP? Meet our SCP Superconnectors—a group of highly engaged, well-respected scholars who are passionate about helping others build meaningful connections within the consumer psychology community.
NEW SECTION
Smartypants PowerPoint Party
Thursday, March 26th, from approximately 4:00 to 6:00 PM
California Ballroom (2nd Floor)
Cultivating Connections Session; Advance Sign-Up Required, Observers Welcome
Party Co-Chairs:
Eric VanEpps, Vanderbilt University
Jackie Silverman, Vanderbilt University
This Cultivating Connections program offering is group-based and will be limited to ~50 participants but will also have room for observers. This session is intended for anyone interested, where the only requirements are to be willing to make some new friends and work together to present a short five-minute presentation!
What happens when you combine a random topic, a ticking clock, and a group of strangers tasked with becoming “instant experts” for the sake of comedy? You get SCP Smartypants PowerPoint Party, a collaborative session inspired by the hit Dropout series Smartypants, where the slides are made up and the points don’t matter (but the laughs definitely do)!
Join us as we form teams of ~5-6 to face the ultimate challenge: creating and delivering a five-minute, “scholarly” PowerPoint presentation on a random, hilarious topic given to you on the spot. Each team will have a turn presenting while the other teams in attendance cheer them on! It’s the ultimate icebreaker designed to spark creativity, teamwork, and a little bit of theatrical flair. If you’re looking to have an absolute blast just as we kick off this year’s conference, sign-up and get ready to present with some newly made friends!
Pre-registration is required! Sign up below.
Smartypants PowerPoint Party
What happens when you combine a random topic, a ticking clock, and a group of strangers tasked with becoming “instant experts” for the sake of comedy? You get SCP Smartypants PowerPoint Party, a collaborative session inspired by the hit Dropout series Smartypants, where the slides are made up and the points don’t matter (but the laughs definitely do)! (Pre-registration required)
Thursday, March 26th, from approximately 4:00 to 6:00 PM
California Ballroom (2nd Floor)
Cultivating Connections Session; Advance Sign-Up Required, Observers Welcome
Party Co-Chairs:
Eric VanEpps, Vanderbilt University
Jackie Silverman, Vanderbilt University
This Cultivating Connections program offering is group-based and will be limited to ~50 participants but will also have room for observers. This session is intended for anyone interested, where the only requirements are to be willing to make some new friends and work together to present a short five-minute presentation!
What happens when you combine a random topic, a ticking clock, and a group of strangers tasked with becoming “instant experts” for the sake of comedy? You get SCP Smartypants PowerPoint Party, a collaborative session inspired by the hit Dropout series Smartypants, where the slides are made up and the points don’t matter (but the laughs definitely do)!
Join us as we form teams of ~5-6 to face the ultimate challenge: creating and delivering a five-minute, “scholarly” PowerPoint presentation on a random, hilarious topic given to you on the spot. Each team will have a turn presenting while the other teams in attendance cheer them on! It’s the ultimate icebreaker designed to spark creativity, teamwork, and a little bit of theatrical flair. If you’re looking to have an absolute blast just as we kick off this year’s conference, sign-up and get ready to present with some newly made friends!
Pre-registration is required! Sign up below.
Conference Programs and Documents
Yes, And: Harnessing the Power of Improv to Elevate Academic Excellence
Thursday, March 26th, from 5:15 to approximately 6:15 PM
Coronado Room (3rd floor)
Cultivating Connections Session; Advance Sign-Up Required, Observers Welcome
Session Leaders:
Jim Mourey, DePaul University
Morgan Poor, San Diego State University
Kate Christensen, Indiana University
This session will be led by SCP’s very own Jim Mourey, Morgan Poor, and Kate Christensen. Morgan is an avid fan and past performer of improv. Kate received improv training with the Upright Citizens Brigade, while teaching improv in her class on Creativity and Communication and performing locally in Bloomington. Jim is a graduate of the prestigious Second City Conservatory Program and an improv/sketch comedy performer in Chicago. With a unique blend of academic and improv expertise, Jim has conducted empirical research linking improv training to increased creativity, collaboration, resilience, and positive subjective well-being. His insights and practical exercises will equip participants with the tools to apply improv principles effectively in their academic careers.
Enrollment Cap and Requirements:
This Cultivating Connections program offering is group-based and will be limited to ~30 participants but will also have room for observers. This session is intended for anyone interested, where the only requirement is to bring an open mind!
This session will explore how the foundational principles of improvisation, such as “Yes, and” and active listening, can significantly improve the skills necessary to excel as a professor.
Key Learning Objectives:
- Enhance Classroom Instruction: Discover how the principle of agreement, “Yes, and,” can foster a more inclusive and dynamic classroom environment. Learn techniques to encourage student participation and create a space where ideas can flourish.
- Boost Research Collaboration: Improv’s emphasis on listening and adaptability can enhance collaborative research efforts. Participants will learn how to build on colleagues’ ideas, leading to more innovative and cohesive research projects.
- Foster Creativity and Resilience: Improv training encourages creative thinking and resilience, essential traits for navigating the challenges of academia. Participants will engage in exercises that promote flexibility and the ability to thrive in uncertain situations.
- Improve Well-being: Empirical research has shown that improv training can enhance subjective well-being. This session will provide strategies to maintain a positive outlook and reduce stress, contributing to a healthier academic lifestyle.
Whether you’re looking to invigorate your teaching methods, enhance your research collaborations, or simply improve your overall well-being, this improv training session offers valuable skills and insights that can be applied across all facets of academic life. Join us for a session that promises to be both enlightening and enjoyable.
Pre-registration required! Sign up below.
Improv Training Session: Enhancing Academic Excellence through Improv
Join us for an engaging and transformative improv training session designed specifically for academics seeking to enhance their teaching, research, and collaborative skills. Where research meets creativity, teaching meets energy, and collaboration meets yes, and…. (Pre-registration required)
EMPATHY Framework for Constructive Peer Review
10:00 AM on Saturday, March 28th
Harbor Room (3rd floor).
Cultivating Connections Workshop; Advance Sign-Up Required, Observers Welcome
Workshop Co-Chairs:
Cait Lamberton, Former Co-Editor, Journal of Marketing
Karen Page Winterich, Co-Editor, Journal of Marketing Research
Enrollment Cap and Requirements:
This Cultivating Connections program offering is group-based and will be limited to ~50 active participants but will also have room for observers. This session is open to anyone who is interested, regardless of stage of career or prior experience reviewing. Some preliminary work and preparation will be required in advance of the conference (see details below).
Description:
Have you ever turned in a review and wondered what the Editor and AE really thought about your feedback to the authors (fun fact, did you know they grade YOU on your reviews?!)? Have you gotten a few review requests but are wondering if/when you’ll get an invitation to join one of our field’s prestigious Editorial Review Boards? Or perhaps you have not yet received an invitation to review but want to make sure you do a great job when you are called upon? If any of these resonate with you, this is a fantastic opportunity to learn more about how to become a valued peer reviewer in our field.
This workshop will be led by Cait Lamberton and Karen Page Winterich, two of the most accomplished and well-regarded scholars in our field. Cait and Karen have both been Editors, Associate Editors, and Editorial Review Board members of our field’s top journals. Both have also been Outstanding Reviewer Award recipients for multiple journals. If you want to learn how to become a better reviewer, this session is for you!
In this workshop, you will work in small groups, applying best practices in constructive peer review using the EMPATHY Framework (featured in a 2025 Journal of Marketing Editorial by former Editor-in-Chief Hari Sridhar).
- Participants will receive follow-up instructions closer to the conference, but the basic format will be as follows:
A couple of weeks prior to the conference, participants will be contacted and instructed to read (1) the EMPATHY Framework paper and (2) a modified first-round paper submitted to one of our top journals that was eventually published. - During the conference workshop, participants will be assigned into small groups before starting the session with a quick overview of the workshop goals and logistics.
- Participants will then engage in an interactive workshop session with Cait and Karen, and their small groups, using the EMPATHY Framework to constructively critique the paper previously sent with a sample review.
- The session concludes with a debriefing from Cait and Karen and a call to join the reviewing community.
Pre-registration is required!
EMPATHY Framework Reviewer Workshop
In this workshop, led by Cait Lamberton and Karen Page Winterich, you will work in small groups, applying best practices in constructive peer review using the EMPATHY Framework (featured in a 2025 Journal of Marketing Editorial by former Editor-in-Chief Hari Sridhar). (Pre-registration required)
Morning Coffee and Cultivating Connections
This Cultivating Connections program offering is come one come all! No Registration Needed!
We will meet in the hotel lobby each morning at 7:30 AM on Friday, March 27th and Saturday, March 28th. Once we assemble, we will walk together to grab coffee and then head to a conference room for a fun, engaging, and casual conversation.
To facilitate discussion, we will play a card game used for starting conversations. We will plan to hang out until the day’s sessions begin at 8:30 AM.
We can’t wait to get to know you! Coffee first, coherent conversation second.
Morning Coffee and Cultivating Connections
Are you a fan of caffeine? Do you like conversing and learning about other people? Would you like to leave SCP having made a new friend? Well then, this activity is just for you! Join us in the morning for a warm cup of coffee and great conversations aided by conversation game cards that were created to help drive connection between you and other members.
Superconnector Lounge
This Cultivating Connections program offering is come one come all! Meetup sessions with Superconnectors will be scheduled throughout the day on Friday, March 27th, and Saturday, March 28th in the Harbor Room (3rd floor).”
Current confirmed list of Superconnectors:
Rajesh Bagchi, Virginia Tech University
Darren Dahl, University of British Columbia
Ryan Hamilton, Emory University
Kelly Haws, Vanderbilt University
Mathew Isaac, Seattle University
Vanessa Patrick, University of Houston
Stefano Puntoni, University of Pennsylvania
Tiffany White, University of Illinois at Urbana-Champaign
David Wooten, University of Michigan
…and more people to come!
Looking to meet new colleagues, expand your network, or get personalized guidance during SCP? Meet our SCP Superconnectors—a group of highly engaged, well-respected scholars who are passionate about helping others build meaningful connections within the consumer psychology community. Superconnectors are senior, well-embedded members of SCP who generously volunteer their time to support emerging researchers, introduce colleagues to one another, and help foster a more inclusive, welcoming conference experience.
Throughout the conference, Superconnectors will host informal 30-minute drop-in sessions in the Superconnectors Lounge (Harbor Room on the 3rd floor). These sessions are designed for quick introductions, career or research conversations, or simply connecting you with scholars working on similar topics. Several time slots will be available across different days, so you can choose a moment that fits your schedule.
Whether you’re attending SCP for the first time or looking to broaden your professional circle, the SuperConnectors Lounge is a warm, low-pressure space to meet people who can help you navigate the field and spark new collaborations.
Superconnector Lounge
Looking to meet new colleagues, expand your network, or get personalized guidance during SCP? Meet our SCP Superconnectors—a group of highly engaged, well-respected scholars who are passionate about helping others build meaningful connections within the consumer psychology community.
Affinity Groups Meetup
This Cultivating Connections program offering is geared towards connecting attendees of particular affinities together. The meetup will be directly following the welcome reception on Thursday, March 26.
Session Co-Chairs:
Aronté Bennett, SCP Community Building and Access Co-Chair, Villanova University
Grant Donnelly, SCP Community Building and Access Co-Chair, Ohio State University
The following affinity groups are scheduled to gather and welcome those interested in connecting:
- Israeli Scholars
- Neurodivergent Scholars
- Pan-Asian Scholars
- PhD Project Scholars
- Rainbow Scholars
- South American Scholars
The Affinity Groups Meetup is a community building initiative intended to facilitate social connection within SCP. Affinity groups are broadly defined as a group of people connected by a common goal, identity, value, or interest.
If you are interested in learning more about this year’s meetups or in leading an additional affinity group not mentioned above, please reach out to Grant Donnelly (donnelly.177@osu.edu) or Aronté Bennett (aronte.bennett@villanova.edu).
Affinity Group Meetup
Looking to meet new colleagues, expand your network, or get personalized guidance during SCP? Meet our SCP Superconnectors—a group of highly engaged, well-respected scholars who are passionate about helping others build meaningful connections within the consumer psychology community.