Humans in the Age of AI
March 11-14, 2027
JW Marriott Cancun Resort & Spa Cancun, Mexico
About the Event
The Society for Consumer Psychology (SCP) Annual Conference will take place from March 11 to 14, 2027, at the JW Marriott Cancun Resort & Spa in Cancun, Mexico.
This year’s conference theme is “Humans in the Age of AI.”
Dates & Deadlines
June 17, 2026 — Call for Papers
August 15, 2026 — Submission Deadline
Early November 2026 — Notification
November 17, 2026 — Registration Open
March 26-29, 2027 — Conference
Registration Fees
Early Bird (ends Jan 15)
Full Member – $750
Student/Retired – $500
Regular (ends Mar 13)
Full Member – $825
Student/Retired – $575
On-site (starts Mar 26)
Full Member – $900
Student/Retired – $650
QUICK LINKS
HOTEL BLOCK
Rooms are now available in the hotel block. Please follow the link below to book.
Conference Theme
Humans in the Age of AI
This year’s theme—Humans in the Age of AI—is both an invitation and a provocation to examine what it means to be human as artificial intelligence reshapes how we think, decide, connect, and consume. A central goal of this year’s gathering, set against the backdrop of Cancun, is to bring scholars together to grapple with the questions AI raises for consumer psychology.
Humans in the Age of AI is deliberately expansive. On one hand, it speaks directly to scholars studying technology, as AI becomes increasingly embedded in consumers’ lives and raises new questions about how and when people interact with AI, as well as how those interactions shape opinions and behaviors. On the other hand, the theme is just as compelling for work that has nothing to do with technology at all, giving fresh urgency to enduring questions about human emotion, judgment, connection, creativity, and meaning.
This year’s theme—Humans in the Age of AI—is both an invitation and a provocation to examine what it means to be human as artificial intelligence reshapes how we think, decide, connect, and consume. A central goal of this year’s gathering, set against the backdrop of Cancun, is to bring scholars together to grapple with the questions AI raises for consumer psychology.
Humans in the Age of AI is deliberately expansive. On one hand, it speaks directly to scholars studying technology, as AI becomes increasingly embedded in consumers’ lives and raises new questions about how and when people interact with AI, as well as how those interactions shape opinions and behaviors. On the other hand, the theme is just as compelling for work that has nothing to do with technology at all, giving fresh urgency to enduring questions about human emotion, judgment, connection, creativity, and meaning.
Call for Papers
Submission Deadline: August 15, 2025
This year’s conference theme is “Humans in the Age of AI.”
This year’s theme is both an invitation and a provocation to examine what it means to be human as artificial intelligence reshapes how we think, decide, connect, and consume. A central goal of this year’s gathering, set against the backdrop of Cancun, is to bring scholars together to grapple with the questions AI raises for consumer psychology.
The theme Humans in the Age of AI is deliberately expansive. On one hand, it speaks directly to scholars studying technology: as AI becomes embedded in our lives, new questions emerge about how and when consumers interact with AI as well as how interactions with AI change our opinions and behaviors. On the other hand, the theme is just as compelling for work that has nothing to do with technology at all. The rise of AI gives fresh urgency to questions that have always animated our field, including what drives human emotion, judgment, connection, creativity, and meaning.
As AI increasingly shapes how we communicate, the candor and spontaneity of in-person dialogue become all the more essential to a thriving scholarly community. Therefore, we are introducing a new “Dialogues” track to help scholars engage with one another and with the issues shaping our field. This track is designed to spark conversation on questions of broad interest to the community. Some of these dialogues may take up AI directly, but the track is by no means limited to AI.
We welcome all submissions, regardless of their direct fit with the conference theme, across various formats, including Competitive Papers, Special Sessions, Dialogues, Workshops, and Working Papers.
Conference Programs and Documents
SCP 2026 has accepted 144 competitive papers and 120 working papers. The preliminary program is now available. Please note that this program is subject to change.
JW Marriott Cancun Resort & Spa
Venue and Convention Hotel
Km 14.5, Blvd. Kukulcan Lote 40-A
Zona Hotelera, 77500 Cancún, Q.R., Mexico
JW Marriott Cancun Resort & Spa is a luxurious beachfront resort in Cancun, Mexico, offering a relaxing retreat along the beautiful Mexican Caribbean. With modern rooms, private balconies, elegant suites, and personalized service, the resort provides a refined setting with easy access to some of Cancun’s most appealing destinations.
You’ll unwind in spacious accommodations, enjoy the sights and sounds of the Caribbean coast, and take advantage of curated tours and activities designed for relaxation, exploration, and cultural connection. With its beachfront location, elevated amenities, and welcoming resort atmosphere, JW Marriott Cancun Resort & Spa provides a memorable and comfortable stay in Cancun.
Plenary Speaker — Colin Fisher
We are delighted to welcome Colin M. Fisher, Associate Professor of Organisations and Innovation at UCL School of Management, as our plenary speaker. In this plenary, Colin will explore how groups create meaningful connections and collective excellence—not by focusing on individual talent alone, but by shaping the structures that allow people to work well together.
Drawing on his research on teams, creativity, and collaboration, as well as insights from his book The Collective Edge, he will examine how shared goals, roles, norms, and group composition influence collective effectiveness. The session offers a fresh, collective perspective on why some groups thrive while others struggle, and what leaders and communities can do to foster stronger connections.
This plenary speaks directly to our conference theme, Cultivating Connections: Building a Flourishing Community Through Kindness, Compassion, and Respect, by emphasizing how connection is not accidental but intentionally cultivated—within teams, organizations, and scholarly communities alike.
Cultivating Connections Events
Smartypants PowerPoint Party
What happens when you combine a random topic, a ticking clock, and a group of strangers tasked with becoming “instant experts” for the sake of comedy? You get SCP Smartypants PowerPoint Party, a collaborative session inspired by the hit Dropout series Smartypants, where the slides are made up and the points don’t matter (but the laughs definitely do)! (Pre-registration required)
Conference Events
The Superconnectors sessions offer a unique opportunity to connect informally with some of the most respected and generous scholars in the SCP community.
Superconnectors are senior, well-embedded members of our field who are known not only for their intellectual leadership, but also for their willingness to mentor, advise, and connect others.
Held in the Superconnectors Space, located in the Coronado Room on the 3rd floor, these 30-minute, open Q&A sessions are designed as relaxed, drop-in conversations. Whether you are a PhD student, junior faculty member, or mid-career scholar, this is a chance to ask questions, seek guidance, exchange ideas, and build meaningful connections in a supportive and welcoming environment.
Superconnectors will host sessions in pairs, allowing for complementary perspectives and a dynamic exchange. We warmly encourage all interested conference attendees to stop by, listen in, ask questions, and make new connections.
- 10:00 – 10:30
Ryan Hamilton, Emory University
Stefano Puntoni, University of Pennsylvania - 11:00 – 11:30
Kelly Haws, Vanderbilt University
Peggy Liu, University of Pittsburgh
Andrea Morales, Arizona State University - 11:30 – 12:00
Matt Isaac, Seattle University
Keith Wilcox, Columbia University - 12:00 – 12:30
Rajesh Bagchi, Virginia Tech
Rebecca Reczek, The Ohio State University
Julio Sevilla, University of Georgia - 2:30 – 3:00
David Wooten, University of Michigan
Joe Goodman, The Ohio State University
Vanessa Patrick, University of Houston - 3:00 – 3:30
Vanessa Patrick, University of Houston
Melissa Bublitz, University of Wisconsin–Oshkosh
Adriana Samper, Arizona State University
This event is limited to 100 attendees. You must be a SCP Student Member to participate.
The Saturday Closing Soirée will take place at the San Diego Museum of Natural History in Balboa Park, on Saturday, March 28. Hors d’oeuvres buffet style and an open bar will welcome guests, who are free to move about the many exhibits.
The reception will take place from 7:00pm – 11:00pm, and transportation will be provided to and from the Westin.
Conference Team
Our leadership is the key to a memorable and impactful experience for our members.
We are thankful for their dedication to SCP 2027.
Stephanie Tully
Co-Chair
University of
Southern California
Francesca Valsesia
Co-Chair
University of Washington
Nicholas Reinholtz
Doctoral Co-Chair
University of
Colorado Boulder
Nicole Mead
Doctoral Co-Chair
Nova School of Business & Economics
Social Chairs
Jennifer D’Angelo, TCU
Elena Fumagalli, INCAE Business School
Ximena Garcia-Rada, Dartmouth University
Working Paper Chairs
Jonathan Berman, LBS
Linda Hagen, UIC
Stephanie Lin, INSEAD Singapore
Workshops and Dialogues Chairs
Kristin Diehl, USC
Ryan Hamilton, Emory University
AI Chairs
Gil Appel, George Washington University
Dan Schley, Erasmus University
David Schweidel, Emory University