Rajesh Bagchi Announced as Incoming JCP Editor

San Diego, CA – The Society for Consumer Psychology (SCP) is pleased to announce that Dr. Rajesh Bagchi, R.B. Pamplin Professor of Marketing at Virginia Tech, has been appointed Editor-in-Chief of the Journal of Consumer Psychology (JCP), the official journal of SCP. His three-year term will run from January 1, 2027, through December 31, 2029.

The Journal of Consumer Psychology is a leading outlet for high-quality research that advances the theoretical and empirical understanding of consumer behavior. The journal publishes work spanning consumer judgment and decision processes, attitude formation and change, persuasive communication, consumption experiences, consumer-brand relationships, and the cognitive, affective, and motivational drivers of behavior. JCP also welcomes integrative theoretical and review articles that provide new insights into the psychological foundations of consumer decision-making.

Dr. Bagchi is widely recognized for his research on consumer decision-making and behavioral interventions that improve individual and societal outcomes. His work examines how consumers process numerical information, how market mechanisms such as auctions and negotiations influence behavior, and how post-purchase evaluations shape downstream decisions, including disposal and sustainability-related choices. His research, which sits at the intersection of marketing, psychology, economics, and public policy, has been published in leading journals including the Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research.

In addition to his scholarly contributions, Dr. Bagchi brings extensive editorial and professional service experience to the role. He currently serves as an Associate Editor at both the Journal of Consumer Research and the Journal of Consumer Psychology, and has served on the Editorial Review Boards of several leading journals. He has been consistently ranked among the most productive scholars in the field and was named a Marketing Science Institute Young Scholar (2013) and MSI Scholar (2020). He is also a recipient of the SCP Early Career Award (2016).

Dr. Bagchi will be joined by an outstanding editorial team:

• Anne-Kathrin Klesse, Professor of Consumer Behavior & Technology and Academic Director of the Psychology of AI Lab at Rotterdam School of Management, Erasmus University
• Blake McShane, Professor of Marketing and Mondelez Chair in Marketing at the Kellogg School of Management, Northwestern University
• Sara Kim, Professor of Marketing at HKU Business School, The University of Hong Kong
• Mathew Isaac, Professor of Marketing and Loyola Professor at Seattle University’s Albers School of Business and Economics

Together, this team brings deep expertise across consumer psychology, quantitative methods, behavioral science, and emerging domains such as AI and technology, positioning JCP to continue its leadership in publishing innovative and impactful research.

SCP looks forward to Dr. Bagchi’s vision and leadership as Editor-in-Chief, and to the continued growth and influence of the Journal of Consumer Psychology in advancing the science of consumer behavior.

About SCP:
The Society for Consumer Psychology (SCP) is the premier organization dedicated to the advancement of consumer psychology as a scientific discipline. Through its vibrant community of scholars and practitioners, SCP fosters research, professional development, and mentorship within the field. With a global focus, SCP strives to promote diversity, ethical standards, and the application of consumer psychological research to enhance consumer welfare.

For more information about SCP and the Distinguished Scientific Contribution Award, please visit www.myscp.org

Contact:
SCP Staff
Email: scp@myscp.org