Cultivating Connections
Building a Flourishing Community Through Kindness, Compassion, and Respect.
March 26-29, 2026
The Westin San Diego Gaslamp Quarter
San Diego, CA 92101
About the Event
The Society for Consumer Psychology (SCP) Annual Conference will take place from March 26 to 29, 2026, at The Westin San Diego Gaslamp Quarter in San Diego, California.
This year’s conference theme is “Cultivating Connections: Building a Flourishing Community Through Kindness, Compassion, and Respect.”
Early Bird (ends Jan 15)
Full Member – $750
Student/Retired – $500
Regular (ends Mar 13)
Full Member – $825
Student/Retired – $575
On-site (starts Mar 26)
Full Member – $900
Student/Retired – $650
QUICK LINKS
Dates & Deadlines
June 17, 2025 — Call for Papers
August 15, 2025 — Submission Deadline
November 10, 2025 — Notification
November 17, 2025 — Registration Open
March 26-29, 2026 — Conference
HOTEL BLOCK OPEN
Rooms are now available in the hotel block. Please follow the link below to book.
This year’s theme—Cultivating Connections—is a call to action and a celebration of what’s possible when we prioritize kindness, lead with compassion, and treat each other with respect. A central goal of this year’s gathering is to build a thriving community. We aim to support scholars, across all career stages, as they create meaningful connections, foster friendships, and collaborate with others.
Cultivating Connections has the potential to shape the future of consumer psychology by encouraging more constructive and empathetic feedback in professional interactions (e.g., review, talks, mentoring), by strengthening networks that support career development, and by inspiring research that serves as a force for good in both the marketplace and society.
Conference Programs and Documents
SCP 2026 has accepted 144 competitive papers and 120 working papers. The preliminary program is now available. Please note that this program is subject to change.
The Westin San Diego Gaslamp Quarter
Venue and Convention Hotel
910 Broadway Circle
San Diego, CA 92101
The Westin San Diego Gaslamp Quarter is a modern, upscale hotel in the heart of downtown San Diego, offering easy access to the historic Gaslamp Quarter’s vibrant dining, shopping, and entertainment. Just steps from the San Diego Convention Center, Petco Park, and Seaport Village.
You’ll relax in stylish, residential-inspired rooms, enjoy locally inspired cuisine at Bronze Bird® Food Wine & Spirits, or unwind at the outdoor rooftop pool. With its prime location and refined amenities, The Westin Gaslamp Quarter provides a comfortable and convenient stay in San Diego for SCP 2026.
Call for Papers
Submission Deadline: August 15, 2025
This year’s conference theme is “Cultivating Connections: Building a Flourishing Community Through Kindness, Compassion, and Respect.”
This year’s theme—Cultivating Connections—is a call to action and a celebration of what’s possible when we prioritize kindness, lead with compassion, and treat each other with respect. A central goal of this year’s gathering is to build a thriving community. We aim to support scholars, across all career stages, as they create meaningful connections, foster friendships, and collaborate with others.
Cultivating Connections has the potential to shape the future of consumer psychology by encouraging more constructive and empathetic feedback in professional interactions (e.g., review, talks, mentoring), by strengthening networks that support career development, and by inspiring research that serves as a force for good in both the marketplace and society.
This conference theme is participatory and reaches beyond scholarly presentations to introduce programming to bring scholars together through inclusive engagement. One way we’ll do this is through the introduction of “Cultivating Connections” sessions. These sessions will consist of activities and events that are geared towards connection by having people engage in a more holistic and meaningful way. More information about these sessions will be provided later this summer.
We welcome all submissions, regardless of their direct fit with the conference theme, across various formats, including competitive papers, special sessions, roundtables, and working papers. Outstanding contributions will be recognized with awards for Best Overall Competitive Paper, Best Overall Special Session, Best Overall Working Paper, and Best Paper exemplifying the Conference Theme.
Special Events

This event is limited to 100 attendees. You must be a SCP Student Member to participate.

The Saturday Closing Soirée will take place at the San Diego Museum of Natural History in Balboa Park, on Saturday, March 28. Hors d’oeuvres buffet style and an open bar will welcome guests, who are free to move about the many exhibits.
The reception will take place from 7:00pm – 11:00pm, and transportation will be provided to and from the Westin.
Conference Team
Our leadership is the key to a memorable and impactful experience for our members.
We are thankful for their dedication to SCP 2026.

Tracy Rank-Christman
Co-chair
University of Wisconsin-Milwaukee

Sonja Prokopec
Co-Chair
Essec Business School, Singapore

Anthony Salerno
Co-Chair
Vanderbilt University

Chethana Achar
Doctoral Consortium Co-Chair
Northwestern University

Andrea Luangrath
Doctoral Consortium Co-Chair
University of Iowa
Social Chairs
Chris Cannon, University of Hawaii
Allie Lieberman, UCLA
Morgan Poor, SDSU
Competitive Paper Track Chairs
Kirk Kristofferson, Ivey Business School
Stephanie Lin, INSEAD
Kelley Wight, Indiana University
Working Paper Track Chairs
Corinne Hassler, University of Kentucky
Kevin Sample, University of South Carolina
Linda Hagen, University of Illinois Chicago