for immediate release
April 3, 2026
SCP Announces Incoming JCP Editorial Team
San Diego, CA – The Society for Consumer Psychology (SCP) is pleased to announce that Dr. Rajesh Bagchi, R.B. Pamplin Professor of Marketing at Virginia Tech, has been appointed Editor-in-Chief of the Journal of Consumer Psychology (JCP), the official journal of SCP. His three-year term will run from January 1, 2027, through December 31, 2029.
The Journal of Consumer Psychology is a leading outlet for high-quality research that advances the theoretical and empirical understanding of consumer behavior. The journal publishes work spanning consumer judgment and decision processes, attitude formation and change, persuasive communication, consumption experiences, consumer-brand relationships, and the cognitive, affective, and motivational drivers of behavior. JCP also welcomes integrative theoretical and review articles that provide new insights into the psychological foundations of consumer decision-making.
Dr. Bagchi will be joined by an outstanding team of Co-Editors who bring deep expertise across consumer psychology, quantitative methods, behavioral science, and emerging domains such as AI and technology:
Rajesh Bagchi
Editor-in-Chief
R.B. Pamplin Professor of Marketing at Virginia Tech and widely recognized for research on consumer decision-making and behavioral interventions that improve both individual and societal outcomes. This work examines how consumers process numerical information, how market mechanisms such as auctions and negotiations shape behavior, and how post-purchase evaluations influence downstream decisions, including product disposal and sustainability-related choices. The research sits at the intersection of marketing, psychology, economics, and public policy, and has been published in leading journals including Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research.
Brings extensive editorial and professional service experience, including current roles as Associate Editor at both the Journal of Consumer Research and the Journal of Consumer Psychology, along with prior service on the editorial review boards of several leading journals in marketing and psychology. Consistently ranked among the most productive scholars in the field and recognized as a Marketing Science Institute Young Scholar (2013) and MSI Scholar (2020). Recipient of the SCP Early Career Award (2016), honoring significant contributions to consumer psychology.
Mathew Isaac
Co-Editor
Professor of Marketing and Loyola Professor at Seattle University’s Albers School of Business and Economics, where he also chairs the Department of Marketing. Research focuses on consumer judgment and decision-making, examining how contextual and motivational factors influence product evaluations, preferences, and purchase intentions. His work has been published in leading journals including Journal of Marketing, Journal of Consumer Research, and Journal of Marketing Research, and has been widely featured in outlets such as Harvard Business Review, The Wall Street Journal, and Forbes. A 2024 Marketing Science Institute Scholar, he brings extensive editorial experience along with strong engagement in industry through consulting, executive education, and applied research collaborations.
Sara Kim
Co-Editor
Professor of Marketing at HKU Business School, The University of Hong Kong. Research focuses on consumer and managerial decision-making, with an emphasis on how individuals form judgments and make choices in complex and evolving environments, including technology-mediated and service contexts. Her work has been published in premier journals such as Journal of Marketing, Journal of Consumer Research, and Psychological Science, and has been featured in major media outlets including The New York Times and Time. A 2024 Marketing Science Institute Scholar, her research bridges academic rigor and real-world application, offering insights into areas such as anthropomorphism, attribution processes, and consumer responses to emerging technologies.
Anne-Kathrin Klesse
Co-Editor
Professor of Consumer Behavior & Technology at Rotterdam School of Management, Erasmus University, and Academic Director of the Psychology of AI Lab at the Erasmus Centre for Data Analytics, where she also co-chairs the Marketing Management department. Research focuses on consumer-technology interactions, particularly how lay beliefs about artificial intelligence shape judgment and behavior. A recipient of the prestigious VENI grant and a 2024 Marketing Science Institute Scholar, her work has been published in leading journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Proceedings of the National Academy of Sciences, and Nature Sustainability. She also co-founded the Consumers + Technology Dialogue (CTD) and contributes to the field through editorial service and teaching on technology-augmented behavior.
Blake McShane
Co-Editor
Professor of Marketing and Mondelez Chair in Marketing at the Kellogg School of Management, Northwestern University. Research centers on the development and application of statistical methods to understand complex consumer and business phenomena, including hierarchical modeling, statistical learning, and generalized Markov models. His work spans applications from optimizing digital advertising systems to forecasting behavioral outcomes, with a broader goal of generating insight into individual decision-making and refining theory. Trained in statistics, mathematics, and economics at the University of Pennsylvania, he brings extensive editorial experience across leading journals, including Associate Editor roles at the Journal of Marketing Research, Journal of Consumer Psychology, and the Journal of the American Statistical Association.
Together, this editorial team positions the Journal of Consumer Psychology to continue advancing cutting-edge, interdisciplinary research and to expand its influence across both academic and applied domains of consumer behavior.
About SCP:
The Society for Consumer Psychology (SCP) is the premier organization dedicated to the advancement of consumer psychology as a scientific discipline. Through its vibrant community of scholars and practitioners, SCP fosters research, professional development, and mentorship within the field. With a global focus, SCP strives to promote diversity, ethical standards, and the application of consumer psychological research to enhance consumer welfare.
For more information about SCP and the Journal of Consumer Psychology, please visit www.myscp.org
Contact:
SCP Staff
Email: scp@myscp.org