David Hardisty Wins 2026 Tom Meyvis Mentoring Award

San Diego, CA – The Society for Consumer Psychology (SCP) proudly announces that Dr. David Hardisty, Sales and Marketing Executives of Vancouver (SMEV) Associate Professor of Marketing & Behavioural Science at the University of British Columbia, Sauder School of Business, has been honored with the Tom Meyvis Excellence in Doctoral Mentoring Award at the 2026 SCP Annual Conference. This award recognizes midcareer consumer psychologists who demonstrate outstanding dedication to mentoring doctoral students and developing the next generation of scholars.

The award is named in honor of Tom Meyvis, a distinguished scholar and beloved member of the marketing community who served as Professor of Marketing and the Merchants’ Council Professor of Retail Management and Consumer Behavior at the Stern School of Business at New York University. His influential research on consumer decision making and enjoyment appeared in leading journals such as the Journal of Consumer Research, Journal of Marketing Research, and Psychological Science, and he was widely admired for his generosity, warmth, and deep commitment to mentoring others. In his spirit, SCP renamed its Excellence in Doctoral Mentoring Award to reflect a broad view of mentorship, recognizing advising, dissertation committee service, co-authorship, and meaningful support of doctoral students. Like Tom himself, the award celebrates scholars who invest deeply in people, shaping careers and strengthening the field for years to come.

Dr. Hardisty is widely recognized for his commitment to mentoring students and fostering interdisciplinary collaboration. His research focuses on consumer behavior change, particularly in the domains of sustainability and financial decision making, with an emphasis on helping individuals and organizations make better choices for long-term societal benefit. He co-founded the Decision Insights for Business and Society (DIBS) group and the Interdisciplinary Biodiversity Solutions (IBioS) research cluster, creating collaborative environments that support both research and mentorship.

Dr. Hardisty’s research has been published in leading journals across marketing, psychology, and decision sciences, and his work has garnered over 5,000 citations. In addition to his scholarly contributions, he plays an active role in shaping the field through editorial service, currently serving as an Associate Editor at the Journal of Consumer Psychology and incoming Associate Editor at the Journal of Marketing Research, as well as serving on the editorial boards of several journals. He also contributes to the broader research community as co-webmaster of the Society for Judgment and Decision Making.

Dr. Hardisty earned his Ph.D. in Psychology from Columbia University and completed a postdoctoral fellowship at Stanford University Graduate School of Business. He has been a faculty member at the University of British Columbia since 2013 and has held a visiting professorship at Bocconi University. At UBC, he teaches courses on decision making, consumer behavior, ethics and sustainability, and research methods across undergraduate and graduate programs, and currently chairs the committee on Academic Programs, Teaching, and Learning.

The award was presented during the 2026 SCP Annual Conference, held at the Westin San Diego Gaslamp District and chaired by Tracy Rank-Christman (University of Wisconsin–Milwaukee), Sonja Prokopec (ESSEC Business School, Singapore), and Anthony Salerno (Vanderbilt University). The conference brought together 569 attendees and centered on the theme “Cultivating Connections,” emphasizing the importance of mentorship, collaboration, and community in advancing the field of consumer psychology.

About SCP:
The Society for Consumer Psychology (SCP) is the premier organization dedicated to the advancement of consumer psychology as a scientific discipline. Through its vibrant community of scholars and practitioners, SCP fosters research, professional development, and mentorship within the field. With a global focus, SCP strives to promote diversity, ethical standards, and the application of consumer psychological research to enhance consumer welfare.

For more information about SCP and individual awards, please visit www.myscp.org

Contact:
SCP Staff
Email: scp@myscp.org