2025 Schumann Dissertation Award Winners

Las Vegas, NV – The Society for Consumer Psychology (SCP) is proud to announce the recipients of the prestigious Schumann Doctoral Dissertation Award, the highest honor SCP bestows upon doctoral students for outstanding dissertation research in consumer psychology.

This award, overseen by the SCP Education and Training Chair, recognizes exceptional research contributions that advance the field. A key goal of the competition is to provide feedback from accomplished scholars to enhance the quality of dissertation research in consumer psychology. The award winners were formally recognized at the Awards Luncheon during the SCP Annual Conference.

2025 Schumann Doctoral Dissertation Award Winners

Winner: Ekaterina Goncharova (University of Pennsylvania)
“Financial Decision-Making Under Uncertainty”

Honorable Mention: Archer Yue Pan (Cornell University)
“Cultural Heterogeneity in the Propensity to Adopt AI Products”

Winning the Schumann Award is a significant achievement, recognizing excellence, originality, and scholarly impact in the field of consumer psychology. The Society for Consumer Psychology congratulates this year’s recipients and looks forward to the continued contributions of these emerging scholars.

The award was presented during the 2025 SCP Annual Conference, themed “Amplifying our Impact to Enhance Consumers’ Lives,” chaired by Claudia Townsend (University of Miami), Alice Wang (University of Iowa), and Danny Zane (Lehigh University). The event brought together leading scholars and practitioners from around the world to discuss and advance the field of consumer psychology.

About SCP:
The Society for Consumer Psychology (SCP) is the premier organization dedicated to the advancement of consumer psychology as a scientific discipline. Through its vibrant community of scholars and practitioners, SCP fosters research, professional development, and mentorship within the field. With a global focus, SCP strives to promote diversity, ethical standards, and the application of consumer psychological research to enhance consumer welfare.

For more information about SCP and the Distinguished Scientific Contribution Award, please visit www.myscp.org

Contact:
SCP Staff
Email: scp@myscp.org