MATCH THE PUPS!

JCP Resources for Teaching DEI

JCP scholars have focused on cutting edge research at the intersection of inclusion, equity, marketing and consumption. For each JCP publication below, the authors have put together a slide deck with key take-aways that can be adopted for in-class sessions.

Designing for All: Consumer Response to Inclusive Design

by Vanessa M. Patrick, Candice R. Hollenbeck

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Perceived Costs versus Actual Benefits of Demographic Self‐Disclosure in Online Support Groups

by Mary Steffel and Joshua Clarkson

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Activating Stereotypes with Brand Imagery: The Role of Political Identity

by Justin Angle (University of Montana), Sokiente Dagogo-Jack (IPSOS), Mark Forehand (University of Washington), Andrew Perkins (Washington State University

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The Great(er) Divide: Growing Gaps in Culture, Psychology, and Consumption in America

by Dalton Conley (Department of Sociology, Princeton University & NBER)

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When Exposure to Out-Group Cues Elicits Perceived Threats: Insights from a Social Identity Perspective on Aspirational Advertising: Implicit Threats to Collective Self-Esteem and Strategies to Overcome Them

by Claudiu V. Dimofte, Ronald C. Goodstein, and Anne M. Brumbaugh

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Consumer Vulnerability

by Ronald Paul Hill (American University), Eesha Sharma (Dartmouth College)

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Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts

by Martin Mende, Linda Court Salisbury, Gergana Y. Nenkov, and Maura L. Scott

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Revisiting Gender Differences: What We Know and What Lies Ahead

by Meyers-Levy & Loken

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Stigmatized-Identity Cues: Threats as Opportunities for Consumer Psychology

by David Wooten (University of Michigan), Tracy Rank-Christman (University of Wisconsin - Milwaukee)

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Stratification and Segmentation: Social Class in Consumer Behavior

by Shavitt, S., Jiang, D., & Cho

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Additional Resources

Resources for Teaching, Self-Education and Training

Resources for Diversifying the Marketing Curriculum

If you have published in JCP on any DEI-related topics that are not included here, we would love it if you could prepare a slide deck. Please reference the detailed guidelines and slide template found here.

MATCH THE PUPS!

JCP Resources for Teaching DEI

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