Society for Consumer Psychology

2024 Schumann Dissertation Proposal Competition

SCP is proud to announce the 2024 Schumann Dissertation Proposal Competition. The deadline for the proposal submissions is September 30, 2023. Please submit your proposals to

The Competition

Winning this competition is the highest honor that a doctoral student can receive from SCP, the premier society for researchers in consumer psychology. The names of the winner and the runner-up will be announced at the 2024 Society for Consumer Psychology Annual Conference to be held March 7-9, 2024 in Nashville, TN. At the time of accepting the awards, the winner and runner-up must be SCP members and registered for the 2024 conference. The winner will also receive a cash award of $1,000.

A key goal of the competition is to provide feedback from accomplished scholars to improve the quality of dissertations in the area of consumer psychology. Therefore, the dissertation should not have been defended at the time it is submitted to SCP (but a successful proposal defense is acceptable).

Submission Guidelines

Submission email: Please put “Schumann Dissertation Proposal Competition” in the subject line. In the email, please provide the following information: (1) Author name, (2) institution, (3) dissertation chair, (4) dissertation title, and (5) 5-6 keywords.

Submission document: Page 1 will be the title and the abstract (max 150 words). The main body of the proposal starts on page 2 (max of 15 pages for the main body of proposal). While you do not need to follow a specific structure, please highlight the relevant prior research in consumer psychology, your theorizing, any data that you may have collected, and the intended theoretical and practical contributions of your dissertation. If you have any tables, figures, or appendices, please include them within the 15 pages. The only items not covered in this 15-page limit are the title page and the references at the very end.

Furthermore, at least 60% of the dissertation should not have been submitted for journal publication.

Proposals should follow JCP style and conform to 1-inch margins, double-spacing, and 12-point font. All submissions should be submitted as a PDF file.

Note from advisor: Please attach a note from the student’s dissertation chair to verify: “I certify that, at the time of submission, this dissertation has not been submitted for journal publication, and the final defense has not been held.” (A formal letter is not required; this can simply be a PDF of an email from the Chair.)

If you have any questions, please contact Dr. Szu-chi Huang, chair of the SCP Education Committee, at

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