SCP Annual Conference

Submission Deadline: August 15, 2023

Two popular themes have recently emerged in consumer research: mental well-being and emerging technology (e.g., AI, ChatGPT).  However, these two topics are often presented as being at odds with one another – from the negative effect social media can have on mental health to the use of generative AI to cheat, as well as the risk automation poses to jobs and creative content development.  But might there exist opportunities to harness emerging technology for the benefit of consumer well-being? For SCP 2024, we hope to bring together scholars conducting research on consumer well-being, emerging technology, and work at the intersection of these two key current issues so that our community of consumer scholars can have a voice in this important conversation. Some topics/approaches may include:

• Social media and its positive/negative consequences for consumers
• Generative AI and its uses within consumer contexts
• Automation and its role in consumer contexts
• Consumer willingness to adopt emerging technology
• Mental well-being as a focus for consumer-centric research
• Consumers’ physical well-being and its relationship with emerging technology (e.g., fitness apps)
• Research using generative AI, automation, Machine Learning, and other emerging technology as part of its methodology
• Opportunities for emerging technology to assist marginalized populations
• Societal bias in consumer-facing AI and machine learning
• Text analytics as a tool for consumer insight and well-being