Society for Consumer Psychology

SCP Annual Conference

Celebrating People, Places, and Planet

March 2-4, 2023

Caribe Hilton Resort
San Juan, PR

About the Event

The Society for Consumer Psychology (SCP) will be holding its Annual Winter Conference from March 2 – 4, 2023 at the Caribe Hilton resort located on the beautiful oceanfront of San Juan, Puerto Rico.

The SCP Annual Conference provides opportunities for interaction among individuals interested in consumer research and in advancing the discipline of consumer psychology in a global society.


Online Registration Fees
• Full Member, $675
• Student Member, $375

On-site Registration Fees
• Full Member, $750
• Student Member, $450

Registration is now closed, but on-site registration will be open in San Juan starting Thursday, March 2 at 7:00am.

Conference programs and documents

The preliminary program is now available. Please note that these documents are not final and content may be updated over time.

Venue and Convention Hotel

Caribe Hilton
1 C. San Gerónimo
San Juan, 00901, Puerto Rico

A unique history. An expansive resort. 17 exotic acres filled with exhilarating activities and convenient amenities. Caribe Hilton is where comfort and beauty combine.

Located on the beautiful oceanfront in San Juan, Puerto Rico, the Caribe Hilton offers non-traditional options for outdoor meetings, innovative technologies, and inspiring food and drink offerings.

Overflow Hotel

Condado Plaza Hilton
999 Ashford Avenue
San Juan, 00907, Puerto Rico

We have managed to secure a limited block of rooms at an overflow hotel. All rooms are King bed oceanfront rooms with balconies.

Located just across the lagoon from the convention hotel, the Condado Plaza Hilton offers 4.5 star luxury, white sand beach, four pools, and breathtaking views. The convention hotel is located quick 4-min taxi ride away, or a beautiful 10 minute walk along the water in the heart of downtown.

Pre-Conference Webinars

Event Schedule

This isn’t another day-long session repeating the things we know. We’ve designed and framed them well, so every minute introduces a new concept and a different point of view to adopt.
08:45 AM

Introduction & Opening

Speaker: James Scott
09:00 AM

Current Design Strategies

Speaker: Jane Roberts
10:30 AM

Future of Design & Web

Speaker: Hank Freeman
12:30 PM

Lunch Time

Lunch Time
01:30 PM

Client and User Experience

Speaker: Robert Reid
02:30 PM

AI & Web Design

Speaker: Alex Keller
03:30 PM

Design Flow

Speaker: Tina Flores
05:00 PM

Conclusion & QA Session

Speaker: Mia Brownn

Meet the Conference chairs

Silvia Bellezza

Columbia Business School
Columbia University

Lisa Cavanaugh

Sauder School of Business
University of British Columbia

Nailya Ordabayeva

Tuck School of Business
Dartmouth College

Call for Papers

We welcome submissions that use diverse theoretical perspectives and methods to examine theoretically, substantively, and managerially important questions in consumer psychology. We are seeking proposals for competitive papers, special sessions, roundtables, and posters for presentation at the conference. Submissions addressing the conference theme, described below, are encouraged.

Affectionately known as “la isla del encanto” (the island of enchantment), Puerto Rico is the perfect place to celebrate people, places, and planet through consumer research. The people of Puerto Rico represent a multitude of ethnicities, diverse cultures, and distinct histories. With a majority multiracial population, Puerto Rico is a vibrant place to welcome the international SCP community and to enrich conversations about identity and inclusivity in consumer psychology and the marketplace. The beautiful places of Puerto Rico, bridging centuries of history with influences from many continents, are bound to inspire new ideas and facilitate discussions across distinct theoretical and methodological perspectives among consumer psychology scholars. The planet’s biodiversity is embodied in this island paradise which, with its pristine beaches, majestic mountains, and tropical forests, is also threatened by the significant impact of climate change. This makes Puerto Rico a fitting location to discuss the future of consumption and sustainability.

Thus, we encourage submissions that explore how consumer psychology can celebrate and inspire harmony among people, places, and planet at this first in-person SCP conference in three years.