Society for Consumer Psychology

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CPR Announces New Editorial Team

The Society for Consumer Psychology is pleased to announce the selection of David Gal and Itamar Simonson to serve as co-editors of Consumer Psychology Review (CPR) from January 2023 until December 2025

David Gal, Co-editor
David Gal is Professor of Marketing at the University of Illinois Chicago. David researches a wide range of topics, including consumer decision making, the role of identity in consumer behavior, and survey methods. His work has appeared in Consumer Psychology Review, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science, Journal of Consumer Psychology, Psychological Science, and Journal of Personality and Social Psychology, among other outlets. He has also written about his research for a general audience, including in the New York Times, Scientific American, Fortune, and Advertising Age. David has served as an associate editor of the Journal of Consumer Psychology, and on the editorial boards of Journal of Consumer Research and Journal of Marketing Research. David was named a Marketing Science Institute Young Scholar (2013) and subsequently, an MSI Scholar (2018).

Itamar Simonson, Co-editor
Itamar Simonson is the Sebastian S. Kresge Emeritus Professor of Marketing at the Graduate School of Business, Stanford University. Itamar has published numerous articles in leading marketing, decision-making, and psychology journals, primarily in the areas of buyer decision making, marketing research, consumer choice, surveys, and marketing management. He has won many awards for his research, including the Best Article published in the Journal of Consumer Research, twice the Journal of Marketing Research O’Dell Award, the Best Article in the Journal of Public Policy & Marketing, the Society for Consumer Psychology Distinguished Scientific Achievement Award, the Association for Consumer Research Ferber Award, an Association for Consumer Research Fellow, and the American Marketing Association award for the Best Article on Services Marketing. He also received an Honorary Doctorate of the University of Paris (Sorbonne Universities). He is a coauthor of “Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information.” At Stanford (and previously at UC Berkeley) Dr. Simonson has taught MBA courses on marketing management, marketing to businesses, technology marketing, Applied Behavioral Economics, and Ph.D. courses on buyer behavior, consumer research methods, and judgment and decision making. Itamar has advised and collaborated with many doctoral students, who went on to be successful researchers and contributors to the consumer research and decision-making fields.

CPR aims to provide systematic, integrative, and thought-provoking reviews in areas of classic and contemporary import in consumer psychology. By increasing the visibility of current research in or relevant to consumer psychology, CPR serves primary resource for consumer psychologists, and showcases critical and cutting edge theoretical developments in consumer psychology research.

The new editorial team was selected through an open nomination process with final selection by the SCP Publications Committee. The Publications Committee members are Geeta Menon (Chair), Gita Johar, Tiffany White, Anirban Mukhopadhyay, LJ Shrum, and Eric Yorkston. The Committee would like to thank the outgoing co-editors, Derek Rucker and Zakary Tormala, for their outstanding service to CPR!

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