Society for Consumer Psychology

Registration for SCP 2024 is now open.

Call for papers – Leeds 2024 Boutique Conference

We invite you to submit your research to the SCP Boutique Conference on the Consumer Psychology of Brands, June 5-7, 2024 in at the University of Leeds, in Leeds, UK.

Conference Chairs:
Joško Brakus, University of Leeds, UK
Sonia Monga, Georgia State University, USA
Sharon Ng, Nanyang Technological University, Singapore
Bernd Schmitt, Columbia University, USA

Location:
Leeds, West Yorkshire, United Kingdom – a vibrant city in Northern England surrounded by the beautiful Yorkshire countryside.

Important Dates and Deadlines:
Submission Deadline: January 26, 2024
Notification Date: February 26, 2024
Conference Dates: June 5-7, 2024

Submission format:
Please submit a 750-1,000 word abstract that summarizes the motivation, conceptualization, methodology, and major findings. References are not included in the word limit.

Submissions should include:

  • The title of the paper
  • The name and affiliation of the author(s)
  • The contact information (email addresses) of all the authors.
  • For multi-author papers, please underline the presenter.
  • For papers co-authored with PhD students, please indicate the students with an asterisk symbol (*).

Please submit papers to leeds2024@myscp.org. Please write “SCP Boutique conference submission” in the subject of your email.

Conference Theme and Objective:
Simply put – this conference aims to address the question: “Where are brands now?” by featuring contemporary research on the psychology of brands.

The evolution of branding is tightly intertwined with technological advancements such as data analytics, the metaverse, artificial intelligence, NFTs and others. Moreover, societal, economic, and political changes are fundamentally reshaping interactions between brands and consumers (Schmitt, 2012; Campbell & Price, 2021). Brands are supposed to be culturally sensitive; take stances on socio-political issues and be ecologically friendly and sustainable. These technological and socio-cultural forces shape marketing and brand communications and have implications for brand theory and measurement.

As a result, the conference aims to explore research questions along five themes:

  • Technology of Brands
  • Sustainable Brands
  • Brands and Socio-political Causes
  • Brand Marketing and Communications
  • Brand Theory and Measurement

The conference will address these themes from a consumer psychology perspective. How do consumers perceive contemporary brands? How can the use of technology build brand loyalty? How do associations with socio-political causes affect brand perceptions?

By addressing and debating these contemporary questions, this conference and its participants will make an important contribution to current and future brand research.  

Format of the conference:
The conference begins on June 5, 2023, with an evening reception for registration and networking (with optional afternoon sessions based on demand). The following day features a single-track research presentation format, roundtable discussion, and a lunch with a keynote speech. Another evening reception follows. On the final day, June 7, 2023, some additional sessions and networking opportunities are planned.

In keeping with the boutique nature of the conference and to ensure high-quality discussions, the conference will have a limited number of attendees.

What is so great about Leeds (Yorkshire) and how do I get there with ease?
Leeds, West Yorkshire, United Kingdom, is the fourth-largest urban area in the UK with 1.7 million inhabitants. The conference takes place on the picturesque and more than 100-year-old campus of the University of Leeds.

Accommodation options of all price ranges and categories, including Hilton, Marriott, Park Plaza, Radisson Blu, Novotel, and Crowne Plaza, are within walking distance. Preferential conference rates and on-campus accommodation for PhD students will be announced in due course.

Leeds offers a vibrant cultural scene that includes great restaurants, cafes, bars, sporting venues, recreational options, and the performing arts. It is also surrounded by the stunning North English countryside (e.g., Yorkshire Dales, Lake District, Peak District, and the historic towns of Harrogate and York). With its compact, walkable, and accessible city center, delegates can wind down, network with colleagues, experience stimulating cultural activities, and enjoy a plethora of independent food and drink options. Click the highlighted text to learn more about Leeds, its surroundings, and Yorkshire.

Leeds is very well connected and easy to reach by high-speed rail (2h to London) or air (1h to Manchester Airport with direct connections to the USA, Asia, and Africa; or 18 min to Leeds Airport with connections to worldwide destinations via Amsterdam or Dublin).

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