Society for Consumer Psychology

SCP Annual Conference

Amplifying our Impact to Enhance Consumers’ Lives.

February 27 - March 2, 2025

JW Marriott Las Vegas Resort and Spa
Las Vegas, Nevada

About the Event

The Society for Consumer Psychology (SCP) Annual Conference will convene from February 27 to March 2, 2025 in Las Vegas, Nevada – the Entertainment Capital of the World!

This year’s conference theme is “Amplifying our Impact to Enhance Consumers’ Lives.” 

The SCP conference remains a vital hub for scholars invested in consumer research and in advancing the field of consumer psychology in our global society.

QUICK LINKS

Registration NOT OPEN

Registration will open November 2024. An active SCP membership is required to register.

Hotel Registration OPen

Venue and Convention Hotel

Renaissance Nashville Hotel
611 Commerce Street
Nashville, TN 37203

Located in the heart of downtown, the Renaissance is steps away from many of Nashville’s most famous attractions, including the Country Music Hall of Fame, the Ryman Auditorium, and the famous honky-tonks of Nashville.

Luxurious and spacious accommodations, combined with accessible and diverse meeting space, make the Renaissance an ideal destination for SCP 2024.

Call for Papers

Submission Deadline: August 15, 2024

Consumer psychology consistently offers ways to enrich people’s lives in meaningful and lasting ways. Whether it’s by identifying the psychological benefits of particular forms of consumption (e.g., experiential, prosocial, or social), highlighting how consumers can optimize decision-making for long-term satisfaction, or offering insights on how to increase overall well-being, our discipline holds the clues for fundamental ways in which consumers can enrich their lives.

However, our field, and much of behavioral scientific exploration more generally, is largely failing to provide these helpful and important insights to those outside our academic bubble. Our society of scholars is uniquely positioned to improve consumers’ lives, especially as society continues to evolve at a rapid pace and present new opportunities and challenges. And yet it is unclear how well we are doing this. If we have a duty to communicate our knowledge to consumers, how do we do this? Further, can we as consumer psychologists help scientists from other disciplines (e.g., the natural sciences) better communicate important findings from their own fields to the general public?

Enriching Consumer Life

  • Antecedents and consequences of consumer enjoyment & well-being
  • Identifying new benefits of and new tools to aid in experiential and/or joint consumption
  • Using virtual reality to augment physical reality
  • Cultivating consumer mindfulness
  • Aiding consumer decision-making to optimize long-term well-being 
  • Sustainability as a way to ensure a rich life experience for future generations 
  • Brands that aid in curating an optimal consumer lifestyle (e.g., lifestyle brands)

Communicating to the Consumer

  • Understanding consumer knowledge – the evolution of knowledge acquisition, knowledge structures, etc.
  • Experiential learning and the marketplace (e.g., “learning by doing”)
  • Using framing, nudges, and choice architecture to directly influence consumers
  • Leveraging word of mouth to disseminate knowledge to the public
  • Using virtual reality and/or AI to demonstrate science in action
  • Engaging consumers from the start through co-creation
  • Strategies for making science-based findings more approachable, understandable, and/or implementable

We welcome all submissions, regardless of their direct fit with the conference theme, across various formats, including competitive papers, special sessions, roundtables, and working papers. Outstanding contributions will be recognized with awards for Best Overall Competitive Paper, Best Competitive Paper on the Conference Theme, Best Overall Working Paper, Best Working Paper on the Conference Theme, and Best Overall Special Session.

Special Event Schedules

Conference Team

Our leadership is the key to a memorable and impactful experience for our members.
We are thankful for their dedication to SCP 2025.

Claudia Townsend

Co-chair

University of Miami

Alice Wang

Co-Chair

University of Iowa

Danny Zane

Co-Chair

Lehigh University

Rosanna Smith

Doctoral Consortium
Co-Chair

University of Illinois Urbana-Champaign

Remi Trudel

Doctoral Consortium
Co-Chair

Boston University