Marketing for Social Impact

Marketing has a chequered past. Irrespective of the advances made in social responsibility there is still a perception by some that marketing can do more harm than good. This boutique conference seeks to advance and accelerate how marketing can be harnessed for pro-social engagement, empowerment, and improvement. We are looking to attract active participants committed to advancing marketing for social impact. 

This conference aims to bring together scholars working to understand and build social impact in their marketing, advertising, communication, sales, retail, logistics, and supply chain scholarship. We acknowledge and particularly invite participation from those who have held lengthy engagements in social marketing, macromarketing, public policy, and transformative consumer research. We envision a collaborative alliance with all marketing scholars who seek to agitate societal-level, firm-level and individual-level change. The goal of this conference is to share scholarship and uncover the many pathways in research generating and focusing on growth and change via behaviour change, social good, and social responsibility goals, via micro-, meso- and/or macro- perspectives. We welcome papers with rigorous theoretical and empirical practice and those that challenge our ways of knowing and being, along with issuing a call for social good. In particular, we invite innovative work that has been shown to have demonstrable and measurable social impact.

We welcome debate and discussion in this boutique conference to encourage collaboration and growth of this important scholarship. In this boutique conference we hope to cultivate and plant social impact work more firmly in the SCP tradition. We specifically invite diverse voices that can contribute to and advance SCP’s vision as well as further advance our understanding of how marketing can play a vital role in transdisciplinary social impact work.