Society for Consumer Psychology

Programs & GUIDES NOW Available

Cultivating Connections

Building a Flourishing Community Through Kindness, Compassion, and Respect.

March 26-29, 2026

The Westin San Diego Gaslamp Quarter
San Diego, CA 92101

About the Event

The Society for Consumer Psychology (SCP) Annual Conference will take place from March 26 to 29, 2025, at The Westin San Diego Gaslamp Quarter in San Diego, California.

This year’s conference theme is “Cultivating Connections: Building a Flourishing Community Through Kindness, Compassion, and Respect.”

Early Bird (ends Dec 31)

Full Member – $750
Student/Retired – $500

Regular (ends FEB 14)

Full Member – $825
Student/Retired – $575

Late/On-site (starts Feb 27)

Full Member – $900
Student/Retired – $650

Registration Currently Closed

Registration will open November 17, 2025.

Upcoming Dates & Deadlines

June 17, 2025 — Call for Papers
August 15, 2025 — Submission Deadline
November 2025 — Notification 
November 17, 2025  — Registration Opens 
March 26-29, 2026 — Conference

QUICK LINKS

HOTEL BLOCK CLOSED

Rooms may be available at the public rate through the JW Marriott. Visit the hotel’s website below to inquire.

The Westin San Diego Gaslamp Quarter

Venue and Convention Hotel
910 Broadway Circle
San Diego, CA 92101

The Westin San Diego Gaslamp Quarter is a modern, upscale hotel in the heart of downtown San Diego, offering easy access to the historic Gaslamp Quarter’s vibrant dining, shopping, and entertainment. Just steps from the San Diego Convention Center, Petco Park, and Seaport Village.

You’ll relax in stylish, residential-inspired rooms, enjoy locally inspired cuisine at Bronze Bird® Food Wine & Spirits, or unwind at the outdoor rooftop pool. With its prime location and refined amenities, The Westin Gaslamp Quarter provides a comfortable and convenient stay in San Diego for SCP 2026.

Call for Papers

Submission Deadline: August 15, 2025

This year’s conference theme is “Cultivating Connections: Building a Flourishing Community Through Kindness, Compassion, and Respect.” 

This year’s theme—Cultivating Connections—is a call to action and a celebration of what’s possible when we prioritize kindness, lead with compassion, and treat each other with respect. A central goal of this year’s gathering is to build a thriving community. We aim to support scholars, across all career stages, as they create meaningful connections, foster friendships, and collaborate with others. 

Cultivating Connections has the potential to shape the future of consumer psychology by encouraging more constructive and empathetic feedback in professional interactions (e.g., review, talks, mentoring), by strengthening networks that support career development, and by inspiring research that serves as a force for good in both the marketplace and society.

This conference theme is participatory and reaches beyond scholarly presentations to introduce programming to bring scholars together through inclusive engagement. One way we’ll do this is through the introduction of “Cultivating Connections” sessions. These sessions will consist of activities and events that are geared towards connection by having people engage in a more holistic and meaningful way. More information about these sessions will be provided later this summer.

We welcome all submissions, regardless of their direct fit with the conference theme, across various formats, including competitive papers, special sessions, roundtables, and working papers. Outstanding contributions will be recognized with awards for Best Overall Competitive Paper, Best Overall Special Session, Best Overall Working Paper, and Best Paper exemplifying the Conference Theme.

Special Events

Conference Team

Our leadership is the key to a memorable and impactful experience for our members.
We are thankful for their dedication to SCP 2026.

Tracy Rank-Christman

Co-chair

University of Wisconsin-Milwaukee

Sonja Prokopec

Co-Chair

Essec Business School, Singapore

Anthony Salerno

Co-Chair

Vanderbilt University

Chethana Achar

Doctoral Consortium
Co-Chair

Northwestern University

Andrea Luangrath

Doctoral Consortium
Co-Chair

University of Iowa

Social Chairs

Chris Cannon, University of Hawaii
Allie Lieberman, UCLA
Morgan Poor, SDSU

Competitive Paper Track Chairs

Kirk Kristofferson, Ivey Business School
Stephanie Lin, INSEAD
Kelley Wight, Indiana University

Working Paper Track Chairs

Corinne Hassler, University of Kentucky
Kevin Sample, University of South Carolina
Linda Hagen, University of Illinois Chicago